The following case study illustrates how memoryBlue has allowed Metastorm, a leading provider of Business Process Management (BPM) software, to achieve greater sales and marketing accountability into the generation and management of its sales leads.
Just as importantly, the memoryBlue program has enhanced the working relationship between Sales and Marketing by allowing Sales to focus on qualified near-term opportunities and Marketing to focus on developing additional leads into qualified opportunities - all leading to greater return on Marketing's investment on its lead generation programs.
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The following case study showcases how memoryBlue has allowed Vision Chain, a leading global provider of demand and supply chain solutions, to develop its customer and target database and build its sales pipeline rapidly and economically.
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