Win smarter in Public Sector sales

Selling into government agencies isn’t business as usual. From stricter compliance mandates and evolving buyer expectations to fiscal year-end spending surges, the public sector demands a strategic, informed approach.

What You’ll Learn:

• How DEIA, cybersecurity, and regulatory changes are reshaping vendor eligibility
• Where agencies are spending – AI, cybersecurity, energy resilience and more
• The role of SEWP V, GSA Advantage and other key contract vehicles
• How to align your outreach with fiscal-year funding cycles
• Why traditional sales tactics fall short – and what to do instead

Who Should Read This Brief:

This guide is designed for B2B tech companies actively targeting—or considering entry into—the public sector. It’s especially valuable for:

• Sales and marketing leaders shaping GTM strategies for federal, state, and local agencies
• BDRs/SDRs looking to engage public sector buyers with more relevance and impact
• Product and sales enablement teams aligning messaging with compliance and funding priorities
• Executives evaluating how to break into or scale within highly regulated markets
• Growth-stage companies seeking to diversify their customer base beyond commercial buyers