Maximizing the impact of outsourced SDRs
8:00am PT | 10:00am CT | 11:00am ET

CRO, HackerOne

President, memoryBlue
Lessons from industry leaders on scaling sales success
Sales Development Representatives (SDRs) are the driving force behind effective lead generation and sales pipeline growth, yet their potential is often underutilized.
In this fireside chat, CRO Dean Hickman-Smith shares his approach to growing revenue and shares proving strategies for optimizing SDR programs to deliver measurable results.
Moderated by Aurelien (AKA Ray) Mottier, President of memoryBlue, this talk covers:
- The critical role of SDRs play in modern sales organizations
- Are SDRs an extension of marketing or a sales partner?
- How to align SDR teams with organizational goals for pipeline generation and intelligence gathering
- Lessons on SDR deployment from global organizations
- How technology and AI are shaping the future of SDR functions
Date: February 20, 2025
Time: 8:00am PT | 10:00am CT | 11:00am ET
This session will also address key challenges such as navigating cultural and legal nuances in global markets, balancing in-house and outsourced teams, and building a tech stack to empower SDRs. Whether you’re an early-stage startup or a global enterprise, this webinar offers actionable insights to transform your SDR strategy and accelerate revenue growth.