The #1 Rated SDR Provider on G2

Questions we get from sales leaders

• What does memoryBlue do?

  memoryBlue builds and runs the parts of your revenue engine most companies struggle to hire, train, and manage on their own. Dedicated, outsourced SDRs (Sales Development Representatives) generate outbound pipeline and book qualified meetings. ADRs (Account Development Representatives) pick up from there, qualifying and progressing opportunities so they’re actually ready for a closer. Outsourced AEs (Account Executives) run discovery through negotiation and close the revenue. Marketing services warm the market before a rep ever calls. And for teams that decide they’d rather build a function in-house, our recruiting team places permanent AEs, SDRs, and other go-to-market hires directly onto your payroll + you can train your SDRs through our Sales Academy program.

  We’ve run this model since 2003, work exclusively with B2B technology and professional services companies, and are rated #1 on G2 for both Lead Generation Companies and Outsourced Sales Companies. For the full case, see Why memoryBlue; for a structured fact sheet.

• How can memoryBlue help me grow my pipeline and revenue?

  Growth usually breaks down into a specific, solvable bottleneck, not a vague “we need more sales.” memoryBlue is built to plug in wherever yours actually is: not enough conversations happening (SDRs), meetings that aren’t converting into real opportunities (ADRs), pipeline stalling because there’s no closing capacity (AEs), or a market that doesn’t recognize your name yet (marketing services).

  Clients running these programs have produced results like $2.25M in pipeline generated in three months for Trend Micro, $30M+ in pipeline for Accolite, and 170% quota attainment for Gainsight. Across memoryBlue’s broader customer base, clients see 23% longer retention and 38% year-over-year growth in lifetime revenue once a program is up and running. The fastest way to find your specific answer is to tell us where pipeline is actually breaking down (see the next question below), or get in touch with our team to set up a strategy session.

• Which memoryBlue service is right for my company?

  It depends on where your pipeline is actually getting stuck. If you don’t have enough conversations happening in the first place, that’s SDR Services. If meetings are getting booked but too few of them turn into real, qualified opportunities, that’s ADR Services. If you’ve got pipeline sitting idle because there’s no one to run it to close, that’s AE Services. If you want to warm up your market before outreach even starts, that’s Marketing services. And if the answer is “we want to build this function ourselves, permanently,” that’s Recruitment Services, direct-hire placement onto your own team rather than an outsourced program.

  Most conversations with our team start by figuring out which of these actually matches your situation, not by assuming you already know.

• Do I need a fully proven sales process before working with memoryBlue?

  Not fully proven, but not a blank slate either. memoryBlue’s programs are built to scale a message and an ideal customer profile that already have some real traction, not to discover product-market fit from zero. If you’ve got a working hypothesis about who you sell to and why they buy, even at 70 to 80 percent confidence, that’s typically enough to start.

  The first stage of any engagement is a strategy and alignment step where we sharpen your ICP, personas, and messaging together before a single call or email goes out, so it doesn’t need to be perfect walking in.

• How much does it cost to work with memoryBlue?

  There’s no single published rate because it depends on which service you need, how the engagement is structured (outcome-based versus a standard retainer), and the scope, team size, and markets involved.

• Is there a minimum contract length, or can we build in performance checkpoints?

  It varies by service. Larger engagements, in particular, are often scoped with agreed KPI checkpoints and clearly defined performance metrics built in from the start, and exit terms can be part of that conversation too. If commitment length or performance risk is a real concern for your team, say so upfront. It’s a normal part of scoping a program, not an unusual ask.

• How do I get started with memoryBlue?

  Reach out via our contact page, and the next step is a real conversation, not a canned pitch. Your account team will ask about your ICP, goals, and timeline to figure out which service (or combination of services) actually fits. From there, you’ll get a proposal scoped to your situation.

  Once you sign on, most programs start with a short, non-billable onboarding period, roughly two weeks for an SDR program, for example, where we build out targeting, messaging, and playbooks before live outreach begins.

• What information should I have ready before requesting a quote?

  The conversation moves fastest when you can speak to four things: who you’re trying to reach (your ICP and your target audience – whether that’s a list of accounts or certain industries), what a good outcome looks like for you (more meetings, better-qualified pipeline, faster closing, a specific revenue number), your timeline, and what’s already in motion today (an existing in-house team, current tools and CRM, or a prior vendor you’ve worked with).

  You don’t need a polished deck, just honest answers to those four.

• Can I start with one service and expand later?

  Yes, plenty of clients start with a single service. Nothing about signing on for one service locks you out of the others, and your account team and data carry over rather than resetting with each addition.