Becrypt, headquartered in London, UK, has a legacy of providing enterprise data protection solutions for some of the world’s most security-conscious organizations. Today, the company delivers secure mobile technologies, empowering customers to adopt evolving platforms without compromising on security. Becrypt is often first to market with new innovations that enable secure mobility.
The Challenge
Becrypt sought to expand into the U.S. market without diverting attention from its strong domestic base. To do this efficiently, the company aimed to scale through a strategic channel model while ensuring a low-risk entry into a new region.
They needed:
- A partner with expertise in channel ecosystem development and management
- Support for both distributor and reseller recruitment
- Ongoing coordination of training and enablement to keep partners active and engaged
- A solution that could deliver demonstrable ROI early in the process
The Goals
- Enter the U.S. market efficiently and cost-effectively
- Establish and grow a performing channel infrastructure
- Show early and sustained ROI to mitigate expansion risk
The Solution
memoryBlue led the complete rollout of Becrypt’s North American channel strategy, delivering a two-tier model from scratch.
- Conducted a full market analysis to identify relevant channels
- Delivered turn-key channel management services, outsourcing the full lifecycle
- Recruited a qualified distributor aligned with Becrypt’s product positioning
- Worked with the distributor to identify low-volume, high-focus resellers — particularly in federal/government sectors
- Coordinated ongoing sales and technical training, including initial onboarding and long-term support
- Took full ownership for revenue delivery and channel engagement
The Result
- $190K monthly revenue run-rate
- Major distributor signed within 6 weeks
- First reseller onboarded in 3 months
- 14 active resellers recruited and enabled within 18 months
- First deal closed within 90 days of program start
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