Close More of the Pipeline You're Already Generating
Meetings and qualified opportunities don’t turn into revenue by themselves. memoryBlue’s AE Services put experienced, dedicated Account Executives to work discovering needs, building business cases, handling proposals and negotiation, and closing business on your behalf, so revenue keeps moving even when your own sales leadership bandwidth doesn’t.
2,700+
B2B companies served since 2003
650+
Dedicated SDRs across 7 global offices
30+
Native languages, covering North America, EMEA, and APAC
#1
on G2's Grid for Lead Generation & Outsourced Sales Companies
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What Are AE Services?
AE services are outsourced Account Executives who own the closing stage of your sales process: discovery, qualification, proposal development, negotiation, and closing, either on opportunities your own team generates or on the full pipeline a memoryBlue SDR and ADR team builds for you. Where SDRs create the conversation and ADRs turn it into a qualified opportunity, AEs are the ones who get the deal signed.
This isn’t a lead-gen add-on. It’s a scalable sales function: experienced closers who can run a full deal cycle on your behalf, without the months it typically takes to recruit, hire, and ramp a senior sales hire.
See how AE fits alongside the earlier stages of the funnel in our full Revenue Development Continuum.
Insight
From Lead to Revenue: What memoryBlue AEs Own
Marketing generates leads. SDRs create meetings. AEs take it from there:
Discovery calls
Opportunity qualification
Pipeline management
Proposal creation and presentation
Commercial negotiations
Upsell and expansion conversations
Closing
Whether the opportunity came from your own SDRs, a memoryBlue SDR and ADR team, or your existing inbound pipeline, the AE’s job is the same: run the deal to a close.
When
When Should You Use AE Services?
AE services tend to make sense when one or more of these is true:
Meetings and opportunities are piling up with nobody to close them.
Your SDRs (or ADRs) are doing their job and generating real pipeline, but there's no closing capacity to match it, so revenue sits stuck in the pipeline.
You're entering a new market and need coverage now.
Launching in a new geography, segment, or vertical usually means either waiting months to hire locally or delaying entry entirely. Neither is a real option when a market window is open.
Your sales leadership bandwidth is maxed out.
If your current AEs or sales leaders are stretched across too many deals or too many regions, deals slow down across the board, not just the newest ones.
AE hiring and onboarding takes too long.
Senior sales hires carry long recruiting cycles and real ramp time. Every month spent searching is a month of pipeline sitting untouched.
You need to prove a market before committing to a hire.
Testing whether a new segment or region is worth a full-time, likely expensive, internal hire is safer done with a flexible outsourced AE first.
Delivering for global enterprises
How It Works
How Our AE Services Work
1. Alignment
We learn your product, ICP, sales methodology, and what "closed-won" actually requires in your process, from approval chains to contract terms.
2. Pipeline handoff
AEs pick up opportunities wherever they enter the pipeline: from your own team, from a memoryBlue SDR or ADR program, or directly from inbound.
3. Discovery and qualification
AEs run discovery to confirm the opportunity is real, understand the buyer's business case, and identify what it will actually take to win.
4. Proposal and business case development
AEs build and present proposals tied to the buyer's actual priorities, not a generic deck.
5. Negotiation and closing
AEs manage objections and commercial negotiation through to a signed deal.
6. Expansion
Where relevant, AEs also own upsell and cross-sell conversations with closed customers, not just net-new logos.
What's Included
What's Included in an AE Program
Dedicated AEs
experienced closers assigned full-time to your account, trained on your product, ICP, and sales methodology before working live opportunities
AE management
a Delivery Manager for coaching and pipeline oversight and a Managing Director for strategic oversight, included in every engagement
Proven onboarding framework
a structured ramp built on memoryBlue's own sales methodology, not a generic playbook
AI-powered sales coaching and certification
ongoing skill development layered on top of live deal coaching
Pipeline and proposal management
run inside your existing CRM and sales process
Reporting
tracking on pipeline progression, forecast accuracy, and closed-won revenue
Flexible delivery models
AE-only, or paired with memoryBlue’s SDR, ADR or marketing services, depending on how much of the funnel you want covered
Engagement
Four Ways to Engage AE Services
Closing SDR-generated opportunities
Your own SDRs create meetings; memoryBlue AEs convert those opportunities and close revenue. A fit when your top of funnel works but closing capacity doesn't.
Full-funnel team
memoryBlue SDRs generate meetings, memoryBlue ADRs qualify and progress them (option step), and memoryBlue AEs close revenue. One provider owns the entire motion.
Market expansion
Dedicated AEs launch a new geography, segment, or vertical ahead of an internal hire, with the option to transfer the talent onto your own team once the market is proven.
Inbound revenue team
AEs qualify inbound opportunities and manage the sales process through close, for companies whose pipeline is mostly inbound-driven rather than outbound-sourced.
Let’s build your pipeline, together
Success in sales takes more than just leads—it takes the right strategy, smart outreach, relentless execution and a powerful team. Partner with memoryBlue to build pipeline, nurture prospects and drive revenue.
Approach
Why Choose memoryBlue for AE Services?
A full revenue team when you need one
AE, ADR, SDR and marketing services connect into a single motion, so you’re not managing handoffs between separate vendors for each stage of the funnel
Experienced closers, not junior reps learning on your pipeline.
AEs are trained through the same rigorous hiring and onboarding process behind memoryBlue’s SDR and ADR teams, adapted for a closing role
Test before you hire
The same audition-to-hire model available across memoryBlue’s services lets you convert an AE onto your own payroll at any point in the engagement
Over two decades in B2B sales development
and 2,700+ clients, with proven experience standing up sales coverage in new markets ahead of internal hiring
#1 on G2
for Lead Generation Companies and Outsourced Sales Companies, at 4.6/5 across 300+ reviews
AI-powered coaching layered on real deal experience
not a static training module reps complete once and forget
Results
What Results Can You Expect?
AE programs are built to move three things: pipeline that’s sitting idle gets worked and closed instead of stalling; new markets get sales coverage in weeks instead of the months a direct hire would take; and existing sales leadership gets bandwidth back because deals aren’t waiting on their personal attention. Expected results will be aligned based on the customers’ pipeline and revenue targets.
A Best Fit
Who Is This Best For?
AE services are best suited to companies that lack the closing capacity, market presence, or sales leadership bandwidth to convert it pipeline into revenue. In practice, that spans:
- Company stage: venture-backed and PE-backed companies under growth pressure who can’t wait out a senior hiring cycle, and established enterprises entering a new market or segment
- Situation: companies with real pipeline (from any source) that’s stalling specifically at the closing stage, not the meeting or qualification stage
- Market expansion: any company that needs sales coverage in a new geography, vertical, or segment before committing to a full-time local hire
- Weaker fit: if your bottleneck is upstream, too few meetings or too few qualified opportunities, adding AE capacity won’t fix that. Pair it with, Marketing Services, SDR Services or ADR Services to address the actual constraint
Comparison
AE Services vs. Hiring an In-House AE
In-House Team
- Time to revenue-generating: Months (senior recruiting cycle plus ramp time)
- Recruitment: Your team sources, interviews, and hires, for one of your most expensive roles
- Market entry speed: Requires local hiring and compliance setup first
- Risk of a bad hire: Absorbed by you, at a higher cost than a bad SDR hire given AE seniority and comp
- Flexibility to scale: Requires a new hiring cycle in either direction
- Path to internal hire: Not applicable; already internal
memoryBlue AE Services
- Time to revenue-generating: Weeks (experienced closer already trained on the role)
- Recruitment: Handled by memoryBlue
- Market entry speed: Can launch coverage in a new region ahead of hiring
- Risk of a bad hire: Absorbed by the provider; underperforming AEs are replaced
- Flexibility to scale: Scale up or down, or combine with SDR/ADR support, inside an engagemen
- Path to internal hire: Available on request (audition-to-hire)
Costs
How Much Do AE Services Cost?
Cost depends on deal complexity, market, quota expectations, and how the engagement is structured. A few things drive the number:
Deal and market complexity
Enterprise, multi-stakeholder sales cycles require more senior, more expensive AE capacity than transactional, single-call sales.
Engagement model
A dedicated AE closing your own SDR-generated pipeline is a different scope than a full SDR-plus-ADR-plus-AE team; pricing reflects which of the four engagement models above fits your situation.
Market expansion versus steady-state closing.
Launching coverage in a new region ahead of a hire is typically priced differently than an ongoing closing function for an established market.
Every AE engagement includes a dedicated AE, a Delivery Manager and Managing Director, onboarding into your product and sales methodology, and ongoing reporting, regardless of pricing model.
Case Studies
Discover how we’ve helped our clients
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FAQs
We’re an open book
Thinking about outsourcing your sales team? Here’s what you need to know.
What's the difference between AE services and ADR services?
ADRs qualify and progress opportunities; AEs close them. An ADR’s success metric is opportunities created; an AE’s is revenue won. See our full breakdown on ADR Services.
What's the difference between AE services and SDR services?
SDRs generate the first conversation and book a meeting. AEs take it from discovery through to a signed deal. See our full breakdown on SDR Services.
Can memoryBlue AEs close deals our own SDRs generate?
Yes. That’s one of the four standard engagement models: your SDRs create meetings, and memoryBlue AEs convert and close the resulting opportunities.
How quickly can an AE start generating revenue?
AEs are experienced closers who onboard onto your product and sales methodology rather than starting from scratch in the role, so ramp time is measured in weeks rather than the months a senior internal hire typically takes to recruit and onboard.
Can AE services support entering a new market or region?
Yes. Market expansion, launching a new geography, segment, or vertical with a dedicated AE ahead of an internal hire, is one of the four standard engagement models, with the option to transfer the AE onto your own team once the market is proven.
How much do AE services cost?
Cost depends on deal complexity, market, and which of the four engagement models fits your situation. There’s no single published rate; your account team will scope pricing to your specific pipeline and goals.
Can I hire the AE onto my own team later?
Yes. The same audition-to-hire model available across memoryBlue’s services lets you convert an AE to your own payroll after a year in the role.
Can AE, ADR, SDR and Marketing services be combined into one team?
Yes, and for companies that want full-funnel coverage under one provider, this is the most common setup: memoryBlue Marketing Services warms up accounts, generates leads and helps with brand air-cover, SDRs generate meetings, ADRs qualify and progress them, and AEs close the revenue, without handoff gaps between separate vendors.
Get in touch
Ready to Close More of Your Pipeline?
Tell us where deals are stalling and what closing actually requires in your sales process. We’ll show you what a dedicated AE program built around your business actually looks like.