On-demand Webinars
5 Questions PE-Backed Firms Should Ask Before Building an SDR Team
Recorded August 13, 2026
In this webinar, you’ll get the five questions that separate SDR functions that compound pipeline from the ones quietly draining runway, covering ICP readiness, message confidence, marketing air cover, ramp economics, and the hire-or-wait call.
Built for PE Operating Partners and portfolio GTM leaders, standing up an SDR function or fixing one that isn’t paying back.
The Science of Cold Calling: How Strong Openings Improve Pipeline Quality
Recorded July 9, 2026
In this installment of The Science Of Cold Calling webinar series, memoryBlue’s Ava Zannino and Dr. Bitty Balducci will explore what strong openers do differently, why first impressions form so quickly, and how leaders can coach more effective early conversations across their teams.
When to and when not to outsource your GTM
Record May 28, 2026
Outsourcing your go-to-market can unlock faster growth—but only if it’s done right. In this webinar, memoryBlue and TechCXO bring together real-world experience to break down what actually works in outsourced GTM (and what doesn’t). From early-stage startups to scaling organizations, we’ll explore how companies successfully use external partners to accelerate growth, where things often go wrong, and how to avoid costly missteps.