SDR Leaders Global surveyed 574 sales development leaders across North America, EMEA, APAC and the UK for its State of Sales Development 2026 report. The findings challenge a lot of what teams assume about activity, tenure and what actually drives pipeline.
Join Dave Wilkins and Blake Robinson of SDR Leaders Global and Catarina Hoch of memoryBlue live on November 19. In one hour, they’ll go through the findings one at a time and talk each one through properly.
This session goes beyond the headline numbers. You’ll hear from the team behind the research and from people running SDR teams every day, on what the data means in practice and where teams are getting it wrong.
You’ll learn:
- Why the SDR function is growing, and where that growth is coming from
- How long SDRs really stay, how promotion promises shape that, and what it costs
- Why the phone is still king, with 72% naming it their top pipeline channel, and where AI fits around it
- Why more activity isn’t linked to better performance, and why the US and EMEA need such different volumes
- What to rethink about hiring, career paths, targets and enablement for 2027
Whether you’re building your 2027 SDR plan or rethinking a team you already run, this webinar will give you a clear view of what the data says and what to do with it.