Warm Up Your Market Before Your SDRs Ever Pick Up the Phone
B2B buyers don’t say yes on the first call. They need to recognize your name, trust it, and have some context before a sales conversation ever starts. memoryBlue’s marketing services build that recognition through webinars, content, and email campaigns designed to convert into qualified pipeline, whether they run alongside a memoryBlue SDR program or stand on their own.
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What are B2B marketing services?
B2B marketing services from memoryBlue are done-for-you demand generation programs, webinars, downloadable content, and email campaigns, built to create familiarity and trust with your target accounts before (or alongside) direct sales outreach. Instead of a generic content calendar measured in likes and impressions, every asset is built to move a specific metric: conversion into marketing-qualified leads (MQLs) and sales-accepted leads (SALs) your sales team can actually work.
It’s built to integrate with an outbound motion, but it doesn’t require one. Companies without a memoryBlue SDR program use these services to build a standalone demand generation engine; companies that already outbound with memoryBlue use it to make that outreach convert at a higher rate.
Insight
The Reality of B2B Tech Sales
B2B tech buying is complex, multi-stakeholder, and plays out over time, not in a single call. According to Forrester, buyers typically need 20 to 30 touchpoints across multiple channels before they engage. Cold outbound alone can’t generate that many touchpoints on its own, and it performs best when it’s reinforced by coordinated marketing that builds familiarity and trust ahead of the conversation.
The data backs this up. According to Forbes research: marketing and sales alignment is associated with 38% higher win rates, strong brand awareness increases cold call conversion by 3x, and pipeline conversion increases by 65% when sales and marketing are aligned.
Most B2B companies run these two functions separately, which means most B2B companies are leaving that lift on the table.
20–30 touchpoints
Forrester: buyers typically need this many touches across channels before they engage.
38% higher win rates
Forbes: marketing and sales alignment is associated with a measurable lift in win rate.
3x / 65% lift
Strong brand awareness increases cold-call conversion by 3x; aligned teams lift pipeline conversion 65%.
Introducing mB Grow: The Always-On Growth Engine
mB Grow is memoryBlue’s always-on growth engine, combining targeted marketing campaigns with precision SDR outreach. By warming prospects through strategic touchpoints before your SDRs engage, it increases both response rates and pipeline quality.
It’s not just scheduling coordination between two teams. It’s an integrated system where marketing intelligence shapes SDR conversations, and what SDRs learn on live calls refines marketing targeting in return.
What's Included
What's Included in a Marketing Services Program
Every asset is built to move a specific metric: conversion into marketing-qualified leads (MQLs) and sales-accepted leads (SALs) your sales team can actually work.
Webinars
A curated series pushed live and on-demand for lead capture, with full planning, orchestration, and performance tracking.
Social media content
Pre-, during-, and post-event deliverables including video snippets, social posts, and landing pages.
Lead magnets
Downloadable content built to serve as follow-up material for your SDR team, not just a gated PDF.
Email marketing
A full outbound email system, HTML campaigns and 1:1 sends, to promote your content to your ICP, with the underlying data included.
Demand Hub
A dedicated microsite hosting all webinars and content assets in one branded location.
ICP build
A target contact list built up with ongoing support to keep it current.
Full tech stack
memoryBlue's own marketing technology stack is included, so the program requires minimal lift on your side.
Strategy sessions
Ongoing alignment on what's working and what to adjust.
Delivering for global enterprises
Approach
Why Choose memoryBlue for Marketing Services?
SDR campaigns perform best when they don’t feel like cold outreach. Marketing creates that effect by warming the market, reinforcing messaging, and giving prospects context before the conversation starts. The two functions work as parallel engines rather than a handoff.
Familiarity before the first sales touch
Creating familiarity before the first sales touch so outreach does not feel cold.
Multi-channel reinforcement
Reinforcing SDR messaging across webinars, content, and email, not just the phone.
Context before the call
Giving prospects context before the conversation starts, so they already know your name.
Broader buying committee
Building trust with broader buying committees, not just the one contact an SDR reaches.
Higher response rates
Improving response rates and meeting acceptance because prospects already recognize the brand.
Specialist team, not one generalist
A specialist team, not one generalist marketer spread across your account and a dozen others.
Teams & Tech
The Team Behind
Your Program
Every engagement runs on a dedicated, multi-disciplinary team, not a single generalist marketer split across accounts. That’s a nine-person team of specialists behind every program, covering strategy, data, and full creative production, without you having to hire any of them directly.
- A GTM Strategist sets overall direction
- An Account Manager owns the relationship and reports into the GTM Strategist
- An Account Coordinator manages a specialist pod: AI Specialist, GTM Engineer, and Data Analyst
- A Project Manager manages a production pod: Project Analyst, Copywriter, Asset Designer, Video Editor, and Animated Video Creator
The Tech Stack
Behind Your Program
All included, at no extra cost to you:
- Campaign Monitor for email marketing
- Smartlead for email outreach
- Big Marker as the webinar platform
- Riverside as the online recording studio
- Frame.io for video collaboration
- Adobe Premiere Pro for video editing
- Canva for collaborative design
- Clay for data intelligence
- Better Contact for access to 18+ data platforms
- n8n for custom workflow automation
- ClickUp for project management
- Slack for real-time collaboration
A Best Fit
Who Is This Best For?
Marketing services are best suited to B2B companies that need a consistent, done-for-you demand generation engine rather than one-off content pieces. In practice, that spans:
-
Companies running (or planning) SDR outreach who want higher response rates and meeting acceptance by warming prospects first
- Companies without an internal marketing production team who need webinars, content, and email campaigns built and run for them, without hiring a strategist, copywriter, designer, and video editor separately
- Companies that want demand generation measured the way sales measures pipeline, in MQLs and SALs, not likes and impressions
- Companies ready for an ongoing program, since deliverables are structured around 6- or 12-month engagements built for sustained cadence, not a single campaign
It’s a weaker fit if you don’t yet have a validated ICP and message. Marketing amplifies a message that already works; it won’t discover one for you, the same principle that applies to outbound SDR work.
Comparison
Building an In-House Team
vs.
memoryBlue Marketing Services
In-House Team
- Hire specialist roles separately
- Pay for separate software licences
- Spend months hiring and procuring tools
- Build SDR and marketing alignment yourself
- Often report on output and engagement metrics
memoryBlue Marketing Services
- Nine-person specialist pod included
- Full marketing tech stack included
- Launch in weeks using proven playbooks
- Built around outbound and SAL conversion
- Reporting focused on MQLs, SALs and pipeline impact
FAQs
Thinking about outsourcing your marketing team? Here’s what you need to know.
What are B2B marketing services from memoryBlue?
Done-for-you demand generation programs, webinars, downloadable content, and email campaigns, built to create familiarity and trust with your target accounts and measured on conversion into qualified pipeline (MQLs and SALs), not vanity metrics.
What is mB Grow?
mB Grow is memoryBlue’s integrated growth engine that combines marketing campaigns with SDR outreach, so marketing intelligence shapes SDR conversations and SDR insights refine marketing targeting in return.
Do I need memoryBlue's SDR Services to use Marketing Services?
No. Marketing services work as a standalone demand generation engine. They’re built to integrate with SDR Services for additional lift, but that pairing isn’t required.
What's included in a marketing services program?
Webinars (live and on-demand), downloadable eBooks and lead magnets, a full outbound email system, a dedicated Demand Hub microsite, an ICP build, and the full marketing tech stack, all supported by a nine-person specialist team.
How many webinars are included?
Standard programs include 4 webinars over a 6-month engagement or 8 webinars over a 12-month engagement, each with matching on-demand pushes and supporting content.
How is success measured?
Primarily on MQLs generated, conversion rate to SAL, and resulting SALs, tracked per webinar and cumulatively across the engagement, not on content output or engagement metrics alone.
How much do marketing services cost?
Cost depends on program length and cadence. Longer engagements (around 12 months) run a fuller webinar schedule at a lower blended monthly rate; shorter engagements (around 6 months) run a lighter schedule at a higher monthly rate. Your account team will scope pricing to your specific goals.
What tools do you use?
A full stack including Campaign Monitor, Smartlead, Big Marker, Riverside, Frame.io, Adobe Premiere Pro, Canva, Clay, Better Contact, n8n, ClickUp, and Slack, all included in the engagement.
Who's on the team working on my account?
A GTM Strategist, Account Manager, Account Coordinator, and Project Manager oversee a specialist pod covering AI, GTM engineering, data analysis, copywriting, asset design, and video production, nine people in total.
Get in touch
Ready to warm up your pipeline?
Tell us your ICP, your current outbound motion (if you have one), and your goals. We’ll show you what a marketing program built to convert, not just publish, actually looks like.