Outsourcing your sales development function is a high-impact move—but only if you partner with the right team. The 2025 Buyer’s Guide for Sales Outsourcing helps B2B leaders navigate the crowded vendor landscape with clarity and confidence.
Whether you’re scaling into new markets, looking for ways to get more out of your inbound lead programs or freeing up internal teams to focus on opportunity progression, this guide provides a proven framework to evaluate and select outsourced SDR vendors based on what makes the most sense for your organization.
What’s inside:
- Pre-RFP planning checklist
Align internal stakeholders on must-haves, success metrics and sales development goals—before vendor outreach begins - Customizable RFP template
Save time with a ready-to-use Request for Proposal that covers scope, metrics, tools, compliance, and more - Performance and ROI benchmarks
Learn what good looks like: SQL conversion rates, lead volume targets, and pipeline contribution expectations - Global execution insights
Evaluate vendor ability to support multi-region outreach, compliance (GDPR/CCPA), and multilingual SDRs if that’s important to your sales motion - Sales + Marketing integration best practices
Discover how top vendors sync seamlessly with internal teams, CRMs and tech stacks to boost conversion - Key differentiators to look for
Not every vendor will offer the same things – from ABM expertise and SDR-to-hire options to predictive analytics and playbook development—know what criteria to ask the vendors you talk to
Who this guide is for
- Sales leaders who want to uplevel their SDR teams
- Demand gen and revenue leaders trying to generate more leads, meetings and pipeline
- Marketing teams looking for a resource to handle inbound
- Teams planning their next big market launch, regional expansion or sales motion pivot
Get the vendor-neutral guide and make your sales outsourcing decision with confidence.
