97/10 lead score reaching VPs of Mortgage Lending for CreditXpert
Real Estate Tech
Real Estate Tech Buyer Isn’t Always a Company — Sometimes It’s a Homeowner
Industry Expertise & Results
Real estate technology spans an unusually wide range of buyers under one label. Property management software sells to Property Managers and Leasing Agents; commercial real estate security sells to CRE owners and operators; mortgage technology sells to VPs of Mortgage Lending. One of memoryBlue largest engagements in this vertical wasn’t a traditional B2B sale at all — it was recruiting individual homeowners as brand ambassadors for a global travel marketplace.
The Category Problem
Real estate tech vendors run into an unusually wide spread of buyer types, confirmed across memoryBlue own engagements in this vertical:
Sometimes the "buyer" isn’t a business decision-maker at all. A global travel and hospitality marketplace needed individual homeowners recruited, onboarded, and persuaded to record video introductions as brand ambassadors across Spain, Portugal, Italy, the UK, the USA, and LATAM — a fundamentally different motion than enterprise outbound.
The rest of the vertical spans genuinely different B2B buyers under one label: property management (Zumper Property Managers and Leasing Agents), real estate brokerage services (Curbio realty brokers), commercial security (Kastle Systems CRE and multifamily owners/operators), and mortgage lending technology (CreditXpert VPs of Mortgage Lending).
Credibility with established, recognizable brokerages matters. Curbio program reaches realty brokers at Compass, Drake Realty, RE/MAX, and Long & Foster — accounts that expect a polished, competent outreach motion.
How memoryBlue Helps
- Built for a consumer-facing recruitment motion, not just B2B outboundA global travel and hospitality marketplace needed 8 SDRs to recruit, onboard, and orient short-term rental brand ambassadors. Over a 22-month engagement, the program generated 7,083 occurred meetings (40 per SDR per month), achieved 106% of the first project’s goal, and produced 358 ambassador videos at a 70% conversion rate — with memoryBlue agents converting 32% of all new ambassadors company-wide.
- Fluent on the mortgage and lending side of real estateCreditXpert needed mortgage-specific outreach reaching VPs of Mortgage Lending, Loan Officers, and Branch Managers. The program ran at an 8.97/10 lead score, the highest in memoryBlue real estate tech portfolio.
- Reaching day-to-day property operators, not just executivesZumper mid-market program reaches Property Managers, Leasing Agents, and Sales Managers directly, generating 20 leads per month at a 7.39/10 lead score.
- Rebuilding an underperforming motion, not just adding to itKastle Systems needed its outbound prospecting strategy revamped for commercial real estate and multifamily owners/operators. The rebuilt 18-month program produced 26 meetings per month at a 7.38/10 lead score.
- Credibility with recognizable, established brokeragesCurbio serves as the ongoing outbound engine reaching realty brokers at Compass, Drake Realty, RE/MAX, and Long & Foster — established brokerages that expect real polish.
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CEO
QiO Technologies
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Manjit Dhillon
European SDR/Inside Sales Leader
Vertex Inc.
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Claire Spahr
Senior Manager, Product Marketing
PDI Technologies
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Jess DiBella
Commercial Account Manager
MarketCast
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Brandon Howard
Sr. Global License Compliance Representative
Autodesk
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Mark Jones
VP of Market Growth, North American Emerging Markets
Actionstep
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Sales Manager & Consultant
Kairos Data Communication
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CMO
Nile
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Todd While
VP, Sales & Business Development
Apcela
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Matt Kreig
Graphiant
“Multiple Time Customer”
Key Priorities
What Prospects Are Actually Asking For
Real estate tech prospects tend to ask whether memoryBlue can actually adapt to their specific motion, since "real estate tech" covers everything from enterprise property management software to consumer-facing marketplaces. Questions about reaching the right sub-segment buyer — a Property Manager, a mortgage Loan Officer, a realty broker, or, in at least one case, an individual homeowner — come up more here than almost anywhere else.
FAQs
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Does memoryBlue only handle traditional B2B outbound, or can it also support consumer-facing recruitment motions?
Both. A global travel and hospitality marketplace used memoryBlue to recruit and onboard individual homeowners as brand ambassadors — a consumer-facing recruitment motion, not enterprise outbound — generating 7,083 occurred meetings and 358 ambassador videos over the engagement.
Can memoryBlue reach property managers and leasing agents directly, not just executive decision-makers?
Yes. Zumper program was built specifically to reach Property Managers, Leasing Agents, and Sales Managers — the day-to-day operators, not only executives.
Does memoryBlue work with mortgage and lending-specific real estate technology?
Yes. CreditXpert program reaches VPs of Mortgage Lending, Loan Officers, and Branch Managers directly, running at an 8.97/10 lead score.
Can memoryBlue reach established, recognizable real estate brokerages credibly?
Yes. Curbio program reaches realty brokers at Compass, Drake Realty, RE/MAX, and Long & Foster — accounts that expect a polished, competent outbound motion, not a generic pitch.
Does memoryBlue work with commercial real estate technology, or only residential and consumer platforms?
Both. Kastle Systems program reaches commercial real estate and multifamily property owners and operators specifically, alongside residential- and consumer-facing engagements like Zumper and the global travel marketplace.
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