1,500 meetings over 4.5 years, all 12 SDRs hired directly, for Interos.ai
Supply Chain Logistics
Reaching Every Department a Supply Chain Deal Touches — Not Just One
Industry Expertise & Results
Supply chain and logistics technology deals rarely have a single decision-maker. A single opportunity can touch Supply Chain, Procurement, IT, Cybersecurity, Compliance, Sustainability, and Risk functions all at once — and a program built around only the easiest-to-reach title misses the rest of the room. memoryBlue builds supply chain programs around that full committee, run over years rather than a single quarter: Interos.ai engagement has spanned 4.5 years; Avery Dennison’s and Orbital Insight have each run two years.
The Category Problem
Supply chain vendors run into a specific version of the multi-stakeholder problem, confirmed across memoryBlue own engagements in this vertical:
The buying committee spans functions that rarely sit in the same meeting. Interos.ai program had to reach Supply Chain, Global Procurement, IT, Cyber, and Compliance personas together; IntegrityNext reached Supply Chain, Analytics, IT, Sustainability, and Quality.
Sales cycles run long by default, not by exception. Interos.ai relationship has run 4.5 years; Avery Dennison and Orbital Insight have each run two years; Webalo ran 519 days and Savi Technology ran 379 days.
The buyer is both strategic and operational in the same deal. Webalo needed to reach a VP of Digital Transformation and a Sr. Director of IT Supply Chain together; Savi Technology needed an SVP of Supply Chain Operations alongside a VP of Transportation & Logistics.
How memoryBlue Helps
- Long-term programs, not one-off campaignsInteros.ai supply chain risk intelligence platform ran a 4.5-year, 3-SDR campaign generating 1,500 meetings at an 8.01/10 lead score — and hired out all 12 SDRs who worked on the account over the life of the partnership.
- Reaching decision-makers, not gatekeepersAvery Dennison 2-year, 3-SDR campaign generated 600 meetings at an 8.76/10 lead score, reaching Director-level-and-up Supply Chain buyers specifically — not a generic operations contact.
- Fluency across the whole committee, not one functionOrbital Insight and IntegrityNext both needed reps fluent enough across Analytics, Risk, Compliance, Sustainability, and Quality to earn a second meeting — both engagements ended with the client hiring the SDR directly onto their own team.
- Built for both the strategist and the operatorWebalo and Savi Technology both needed to reach strategic and hands-on operational buyers in the same program — proof the model adapts to whichever title actually holds the budget on a given deal.
Case Studies
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Gary Bourton
CEO
QiO Technologies
“Amazing Day-to-Day Team Support”
Manjit Dhillon
European SDR/Inside Sales Leader
Vertex Inc.
“Great Comms and Very Proactive to Work With”
Claire Spahr
Senior Manager, Product Marketing
PDI Technologies
“Outstanding Communication and Client Responsiveness”
Jess DiBella
Commercial Account Manager
MarketCast
“They’re Always Thinking Outside the Box”
Brandon Howard
Sr. Global License Compliance Representative
Autodesk
“Highly Skilled Team, Immediate Revenue Impact”
Mark Jones
VP of Market Growth, North American Emerging Markets
Actionstep
“Great Team — Adept at Quick Ramp”
Ed Derse, Sr.
Sales Manager & Consultant
Kairos Data Communication
“memoryBlue Delivered!”
Scott Gainey
CMO
Nile
“Excellent 1 Year+ memoryBlue Experience”
Todd While
VP, Sales & Business Development
Apcela
“Third Time Is a Charm… Again!”
Matt Kreig
Graphiant
“Multiple Time Customer”
Key Priorities
What Prospects Are Actually Asking For
Supply chain vendors tend to ask who else needs to be in the room before anything else — whether memoryBlue can reach Procurement and Compliance and IT on the same deal, not just a single Supply Chain contact. Given how often engagements in this vertical run multiple years, questions about patience and long-term program structure come up early, as do questions about hiring reps directly onto the client’s own team once a program proves out — which happens unusually often here.
FAQs
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Our deals touch Supply Chain, Procurement, IT, and Compliance all at once — can memoryBlue reach all of them, not just one?
Yes. Interos.ai program was built specifically to reach Supply Chain, Global Procurement, IT, Cyber, and Compliance personas together, and IntegrityNext reached Supply Chain, Analytics, IT, Sustainability, and Quality — outreach is mapped to the full committee, not one easy contact.
How does memoryBlue handle supply chain sales cycles that can run well over a year, sometimes multiple years?
Programs are built to run that long by design. Interos.ai engagement has spanned 4.5 years, and Avery Dennison and Orbital Insight have each run two years — structured to compound pipeline over time rather than force an early close.
Can memoryBlue reach both strategic buyers and hands-on operational buyers in the same program?
Yes. Webalo program reached a VP of Digital Transformation and a Sr. Director of IT Supply Chain together, and Savi Technology reached an SVP of Supply Chain Operations alongside a VP of Transportation & Logistics — both the strategist and the operator, not just one.
Can we hire memoryBlue SDRs directly onto our own team once a program proves out?
Yes — this happens unusually often in supply chain specifically. Interos.ai hired out all 12 SDRs who worked its account over the life of the partnership, and Orbital Insight and IntegrityNext each hired their assigned SDR directly.
Does memoryBlue work with supply chain risk, compliance, and sustainability platforms, or just logistics and operations software?
Both. Interos.ai (risk intelligence) and IntegrityNext (sustainability) are as much a part of memoryBlue supply chain work as operational platforms like Webalo and Savi Technology.
Does memoryBlue work with early-stage supply chain tech vendors, or only established platforms?
Both. memoryBlue has run multi-year enterprise programs for established platforms like Interos.ai and Avery Dennison, and shorter, focused engagements — IntegrityNext ran about a year — for earlier-stage supply chain vendors still proving out their go-to-market motion.
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