Deep Instinct is a pioneering cybersecurity vendor and the first company to apply deep learning to endpoint protection. Headquartered in Israel, the company engaged memoryBlue to help build brand awareness and accelerate enterprise market penetration in North America.
The Challenge
As an emerging vendor with a breakthrough product, Deep Instinct needed a partner who could create urgency among the right decision-makers and help them break into a competitive, saturated security market.
The company:
- Lacked an internal inside sales team and needed an outsourced partner who could scale quickly
- Targeted both mid-market and enterprise accounts across the U.S.
- Required deep expertise in account-based and persona-based sales approaches
- Needed messaging that could resonate with both C-level and operational stakeholders
The Goals
- Drive brand awareness in North America
- Engage high-value prospects from a cold start through multi-touch, multi-channel outreach
- Increase the ROI of marketing by converting MQLs into Sales Accepted Leads (SALs)
The Solution
memoryBlue applied its proven methodology to identify the most relevant personas across enterprise and mid-market accounts.
- Delivered a set number of qualified sales engagements with IT and line-of-business decision-makers
- Developed tailored messaging to influence both technical and executive audiences
- Implemented a disciplined, multi-touch follow-up process to maximize MQL conversion
- Worked closely with Deep Instinct’s sales team, providing real-time visibility into outreach, engagement, and pipeline performance
The Result
- memoryBlue exceeded SAL targets during the pilot program
- The team adapted the company’s complex value proposition into messaging that resonated across buying levels
- Meeting sit rate was 7× higher than the previous agency’s performance
- Results were delivered quickly, helping Deep Instinct build early pipeline momentum
Still curious? Our customers said it better.
Head to our G2 and Clutch profiles to hear directly from the teams we’ve helped scale.
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