Sales Success Doesn't Just Happen. It's Built.
Most new reps get weeks of product training and almost none on how to actually sell: how to build a prospect list, handle a real objection, and earn trust on a cold call. memoryBlue Academy fixes that gap. It’s the same sales training curriculum that ramps every one of memoryBlue’s own 650+ dedicated SDRs, available to train your own team, whether they’re brand new, newly promoted into management, or experienced reps who need a sharper edge.
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What Is memoryBlue Academy?
memoryBlue Academy is a B2B sales development training program built around real-world selling skills, prospecting, objection handling, and trust-building, rather than generic sales theory or product certification. It’s the same foundation that trains every memoryBlue SDR before they touch a live account, and it’s available as a standalone program for any company’s sales team, whether that’s onboarding new hires, developing sales managers into real coaches, or sharpening experienced reps with more advanced, data-driven tactics.
Academy pairs naturally with a new hire from memoryBlue’s Recruitment Services, but it doesn’t require one. Any sales team can bring in the curriculum on its own.
Insight
The Problems Academy Solves
A generic onboarding deck doesn’t close that gap. A rep who can recite your product but has never been coached through a real cold call is going to struggle the moment the conversation gets difficult.
Most sales teams run into the same training gaps:
Selling mechanics
New hires get weeks of product training and almost no coaching on the actual mechanics of selling: prospecting, objection handling, and closing
Ramp times
Ramp times stretch on far longer than they should, delaying the point where a new rep is actually contributing quota
No coaching experience
Sales managers are promoted into coaching roles without ever being given a structured framework for how to coach
Internal issues
Teams know they need to upskill but don't have the internal curriculum, playbooks, or bandwidth to build training themselves
What's Included
What's Included in mB Academy
New Hire Onboarding
Ramp new sales development reps quickly on the fundamentals: prospecting, objection handling, and closing for next steps.
Prospecting Principles Cohort
Our flagship program: a four-day bootcamp plus five weeks of coaching that builds lasting prospecting skills, backed by playbooks, templates, and live role play. This is memoryBlue's most popular offering.
Management Training
Equips sales managers with the tools and techniques to coach effectively, benchmark rep performance, and improve results across the whole team, not just their top performer.
Advanced Sales Coaching.
For experienced reps who already have the fundamentals: data-driven prospecting, strategic objection handling, and account-based selling techniques.
Custom Playbooks
Training materials built around your specific ICP and sales process, not a generic template.
Delivering for global enterprises
Results
What's Included in the Prospecting Principles Cohort
- Live instruction and role-playing, not a self-paced video course
- A Prospecting Playbook and call templates, built around proven cadences and messaging
- 1-on-1 and group coaching across the full five-week coaching period
- Real-world call evaluations, reviewed and coached against actual calls, not hypothetical scenarios
What Results Can You Expect?
- 3x faster to quota. Academy graduates hit quota three times faster than the industry average
- 89% of participants reach quota in their first month
- One month, not three. New reps typically hit quota in about one month, compared to a roughly three-month industry average for new sales hires
- Tested at scale, daily. The same curriculum ramps memoryBlue’s own 650+ dedicated SDRs, not just a small external pilot group
Approach
Why Choose memoryBlue Academy?
Proven at scale
This is the same curriculum that trains all 650+ of memoryBlue’s own dedicated SDRs, not a separate program built only for external clients
Over two decades of refinement
Built and rebuilt against real client and internal outcomes, not designed once and left static
Powered by people and technology
Live coaching and role-play backed by mock-call technology and AI-assisted recommendations for more advanced reps
Flexible entry points
New hire onboarding, management training, and advanced coaching for experienced reps are all available separately, so you’re not buying more than your team needs
Built for B2B specifically
Prospecting, objection handling, and trust-building for complex B2B sales cycles, not adapted from a generic retail or consumer sales course
A Best Fit
Who Is This Best For?
Academy is best suited to sales organizations that want a structured, proven training curriculum rather than building one from scratch. In practice, that spans:
- Companies onboarding new SDRs or AEs who want to shorten the gap between hire date and quota-producing rep, especially those who hired through Recruitment Services and want a fast, structured ramp
- Sales managers who were promoted without ever being taught how to coach, and need a real framework for benchmarking and developing their team
- Companies without an internal training or enablement function, who need playbooks, curriculum, and live coaching built for them rather than built in-house
- Experienced reps who’ve plateaued, who need more advanced, data-driven prospecting and account-based selling skills rather than a repeat of fundamentals
Comparison
Building an In-House Training Curriculum
vs.
memoryBlue Academy
In-House Team
- Months to build playbooks, materials, and a coaching framework from scratch
- Built and iterated internally with no external benchmark
- Dependent on whichever manager has time and inclination to coach
- Often tracked inconsistently, if at all
- Untested outside your own team
- Requires dedicated internal enablement headcount and ongoing content development
memoryBlue Academy
- Structured curriculum ready to run immediately
- Refined over two decades against real outcomes
- Live 1-on-1 and group coaching from dedicated sales trainers
- Built-in benchmarking on ramp time, quota attainment, and deal velocity
- Same curriculum trains 650+ of memoryBlue's own SDRs daily
- Published, per-participant pricing
FAQs
We’re an open book
Thinking about ramping your team up quicker? Here’s what you need to know.
What is memoryBlue Academy?
A B2B sales training program built around real-world selling skills, prospecting, objection handling, and trust-building, the same curriculum used to train every one of memoryBlue’s own dedicated SDRs, available for any company’s sales team.
What is the Prospecting Principles Cohort?
memoryBlue Academy’s flagship program: a four-day bootcamp plus five weeks of coaching, including a Prospecting Playbook, call templates, 1-on-1 and group coaching, and real-world call evaluations.
How long does Academy training take?
It depends on the program. The Prospecting Principles Cohort runs a four-day bootcamp plus five weeks of coaching. New Hire Onboarding, Management Training, and Advanced Sales Coaching are scoped separately based on team needs.
Is Academy only for new hires?
No. New Hire Onboarding covers fundamentals for new reps, but Academy also offers Management Training for sales managers and Advanced Sales Coaching for experienced reps who need more sophisticated, data-driven skills.
How much does Academy cost?
The Prospecting Principles Cohort is $1,500 per participant, with special rates for teams. Other programs are scoped based on team size and which modules fit your needs.
Can we get training built around our specific sales process?
Yes. Custom Playbooks are built around your ICP and sales process rather than a generic template.
Is this the same training memoryBlue's own SDRs go through?
Yes. It’s the same curriculum that ramps all 650+ of memoryBlue’s own dedicated SDRs, not a separate program built only for external clients.
Can Academy training be paired with a direct hire from memoryBlue's Recruitment Services?
Yes. Clients who hire through Recruitment Services can pair a new hire with Academy training to shorten ramp time.
Do you train sales managers, or just reps?
Both. Management Training is a dedicated program that equips sales managers with coaching techniques and performance benchmarking tools, separate from rep-focused training.
Get in touch
Ready to Ramp Your Team Faster?
Tell us who you’re training, new hires, managers, or experienced reps, and we’ll show you which Academy program fits.