Malwarebytes provides advanced cybersecurity software that protects consumers and businesses from threats often missed by traditional antivirus solutions. The company’s flagship product, Malwarebytes Anti-Malware Premium, uses a behavior-based detection engine and has removed over five billion malicious threats worldwide. With more than 50,000 SMB and enterprise clients, Malwarebytes is headquartered in California, with offices in Europe and a global team of security experts.
The Challenge
After establishing its European headquarters, Malwarebytes set its sights on the UK market. Starting from scratch, the local sales team had little to no contact database and lacked the pipeline volume needed to meet ambitious sales targets.
To accelerate go-to-market efforts while internal operations ramped up, Malwarebytes needed a partner who could move fast — a team with proven methodology, market experience, and the ability to drive brand awareness and demand in the mid-market space.
The Goals
- Engage Heads of IT Security and IT Managers to introduce them to Malwarebytes’ business solutions
- Schedule qualified appointments for the Malwarebytes sales team to conduct product demos via WebEx
The Solution
memoryBlue executed a focused outbound campaign to book meetings with IT decision-makers and budget holders across industries, including manufacturing and education.
- All prospects were pre-qualified and briefed on the WebEx demo expectations
- Sales Account Managers received detailed reports for each appointment, including technical context, pain points, and background from SDR conversations
- Weekly updates were delivered to the Malwarebytes team covering productivity metrics and “voice of the customer” insights, allowing real-time optimization and ROI tracking
The Result
- 300+ Sales Qualified Leads (SQLs) delivered in 6 months
- $2.5 million in active pipeline generated through memoryBlue-led efforts
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