Brainloop is a leading provider of secure online collaboration platforms for confidential documents, supporting both internal teams and external partners. Their user-friendly platform allows companies to enforce security policies and compliance rules automatically — making it ideal for handling sensitive information across divisions and partner ecosystems.
The Challenge
Brainloop needed a partner to act as an extension of its Channel Management team and scale its indirect sales model across the UK and Ireland.
Key objectives included:
- Building a two-tier channel structure, including distributors and VARs
- Replicating the success of direct sales from other EMEA markets
- Generating pipeline from Small and Medium Enterprises (SMEs) and large enterprises outside the FTSE 350
- Finding a provider that could manage the full channel engagement cycle — from research to deal activation
The Goals
- Recruit, sign, and enable a distributor for the UK and Ireland
- Recruit and onboard 15–20 channel partners
- Build a £0.5M pipeline from the new channel ecosystem
The Solution
memoryBlue led the entire partner recruitment initiative:
- Identified and profiled relevant distributors and VARs in the UK market
- Researched, qualified, and engaged decision-makers in partner organizations
- Set up introductory meetings between top-tier partners and Brainloop’s internal channel team
The Result
- £0.5M in pipeline developed
- 50 new channel partners identified, including two shortlisted distributors and 15 high-potential VARs
- All selected partners matched Brainloop’s vertical focus, go-to-market capability, and ability to drive results
Still curious? Our customers said it better.
Head to our G2 and Clutch profiles to hear directly from the teams we’ve helped scale.
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