APImetrics is a fast-growing startup that delivers real-time API performance monitoring, reporting, and analysis for SaaS, cloud, and IoT platforms. As a developer-focused solution with an innovative approach to quality-of-service visibility, APImetrics is designed for both enterprise and smaller tech-focused companies.
The Challenge
As an early-stage startup, APImetrics lacked the internal resources to build a full sales team. They needed a partner that could function as an extension of their organization — capable of managing the entire sales cycle from outreach to close.
Their key needs included:
- Engaging both enterprise and SMB targets across a diverse set of personas
- Communicating a new and innovative solution to buyers unfamiliar with the space
- Building early traction to attract venture capital investment
- Securing recognizable clients and strong pipeline values to validate growth
The Goals
- Increase brand visibility in target markets
- Identify and engage decision-makers from a cold list
- Qualify and convert MQLs to Sales Accepted Leads (SALs) quickly
- Close business directly from program-driven opportunities
- Show rapid progress to support VC funding conversations
The Solution
memoryBlue deployed a full-time resource to operate as APImetrics’ outsourced sales team — managing the entire sales strategy and execution.
The program included:
- Research and identification of new target personas in priority accounts
- Inbound response qualification and outbound cold calling
- Lead nurturing and consultative follow-up
- Hosting webinars and in-person meetings to showcase product value
- Collaborating with APImetrics leadership to close deals
The Result
- 51% of APImetrics’ current pipeline originated from memoryBlue
- 3 significant deals closed directly through the engagement
- memoryBlue contributed 72% of the company’s revenue in a single quarter
Still curious? Our customers said it better.
Head to our G2 and Clutch profiles to hear directly from the teams we’ve helped scale.
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