Fidelis is a U.S.-based cybersecurity company offering the industry’s only integrated, automated network and endpoint detection and response platform. Their advanced threat protection technology helps organizations proactively defend against sophisticated cyber attacks.
The Challenge
Fidelis needed a partner who understood the complexities of working with a fast-moving, high-tech company in a highly competitive space. Key requirements included:
- A team experienced in following up on inbound leads and identifying net-new personas within target accounts
- The ability to scale quickly across regions, languages, and markets as priorities shifted
- A proactive partner that could work side-by-side with both sales and marketing to build and sustain momentum
The Goals
- Build brand awareness and educate prospects about Fidelis’ network and endpoint security solutions
- Understand each prospect’s specific pain points and position Fidelis as a compelling solution
- Support regional sales teams by identifying, profiling, and qualifying strategic accounts
- Nurture long-term opportunities and drive account-level engagement in collaboration with marketing and sales
The Solution
memoryBlue provided a flexible SDR team that evolved with Fidelis’ changing needs across EMEA and the Middle East.
- Performed account mapping and profiling to surface high-value contacts and pass them to sales for follow-up
- Delivered real-time visibility into performance and outcomes with consistent reporting
- Prioritized new meeting generation while building pipeline growth across multiple regions
The Result
- Fidelis launched 5 consecutive programs with memoryBlue
- Coverage across 3 regions — UK, DACH, and Middle East
- memoryBlue exceeded pipeline targets in 16 of 18 months
- The team helped establish a firm foundation for ongoing success in the region
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