memoryBlue and Operatix join forces to create the largest global sales acceleration company.

Curious how your SDR costs stack up? Compare in-house vs. outsourced.

A Career Built Fast

How Strong SDR Fundamentals Turned Ambition Into Rapid Career Acceleration.

Defining the Phenom Path

Michael Naccarella’s career is proof that acceleration comes from intention, not luck. He entered memoryBlue with no sales background, no industry experience, and a clear desire to build something bigger than predictability.

Through Rising Stars, Michael committed to mastering the fundamentals. He leaned into structure, repetition, and accountability, treating the SDR role as a foundation rather than a stepping stone. That mindset paid off.

Today, Michael is a Regional Sales Manager at Anvilogic and the first SDR in company history to be promoted into a closing role. He helped launch a new mid market sales motion, closed impactful deals, and built momentum in one of the most competitive sectors in tech.

This case study explores how deliberate development, strong coaching, and disciplined execution shaped Michael’s trajectory and why those same principles continue to produce standout talent.

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You’ll learn:

  • How SDR fundamentals create long-term career leverage
  • What it takes to stand out in a highly technical sales environment
  • Why completing the full Rising Stars journey matters
  • How early-career discipline translates into leadership readiness

Michael’s story highlights what happens when ambition is matched with structure and opportunity. Success did not come from shortcuts. It came from doing the work, learning the craft, and moving with purpose. At memoryBlue, early-career sellers are trained through real responsibility, measurable expectations, and consistent coaching. The result is professionals who are ready to perform, adapt, and grow faster than most.

Great sales careers are built by design.

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memoryBlue and Operatix join forces to create the largest global sales acceleration company.

Curious how your SDR costs stack up? Compare in-house vs. outsourced.