Cold calls are often decided before the pitch even begins.
In the first 30 seconds, buyers are already reacting to tone, pacing, relevance, and whether the conversation feels worth continuing. For sales and demand gen leaders, that moment has an outsized impact on conversation quality, meeting potential, and pipeline quality.
In this installment of The Science Of Cold Calling webinar series, memoryBlue’s Ava Zannino and Dr. Bitty Balducci will explore what strong openers do differently, why first impressions form so quickly, and how leaders can coach more effective early conversations across their teams.
The session will also feature a live role play with cold calling expert and memoryBlue Managing Director Julianne Bielecki, bringing the conversation to life in real time. Attendees will get a practical look at how opener strategy, tone, and adaptability affect conversation quality and pipeline potential.
What You’ll Learn
- Why the first 30 seconds of a cold call shape the rest of the conversation
- How buyers form quick impressions based on tone, pacing, confidence, and relevance
- What strong openings do differently to lower resistance and create momentum
- Why one script is never enough across different personas, verticals, and call contexts
- How managers can coach reps toward more qualified conversations, not just longer calls
- What strong opener strategy looks like in action through a live cold call role play
Register For The Webinar
Join us on July 9 at 11 AM ET | 8 AM PT | 4 PM UK for a practical conversation on how stronger openings can lead to better cold call outcomes.