memoryBlue Insights 10/9/2023

Below is the memoryBlue weekly bulletin, delivering sales development insights every Monday to our entire slate of high-tech clients. The updates span all six memoryBlue offices, encompassing 175+ sales development campaigns and 300+ SDRs working relentlessly to generate net new revenue for these businesses.

This week we’re excited to highlight a training led by one of our managing directors and announce the winner from week three of our Call Competition!

Notable Numbers

• 155 -Total number of Academy certified hustlers this year TD. This is a major increase compared to our total number this time last year and we’re thrilled to see our Academy program continuing to grow!

• 6,119 -Total number of dials last week. This is about a 5% increase compared to our dials the week prior.

• 553 – Total number of booked meetings last week. This about a 4% increase compared to the week prior.

Highlight of the Week

The success of our sales development strategy and client sales teams is largely due to the time and intentionality our leadership puts into valuable sales training sessions.

Last week our Seattle office had the pleasure of hearing from Managing Director Kelsie Edmonds, as she led a training on closing. While every part of a cold call is important, the close is the key to making sure no other part of the call goes to waste. This training was not only informative, but incredibly motivating and actually resulted in DM Bryanna’s team booking 18 meetings for their clients!

Weekly Training

Objection handling is arguably the most daunting part of a cold call. However, after countless role plays, continuous call reviews, and nonstop mentorship, our SDRs are ready for just about any objection your target clients throw their way.

We’re thrilled to announce SDR Breanden for winning week three of our Call Competition centered on this very thing! Way to remain calm under pressure and navigate this cold call confidently despite the push back!

Lead Scores

These client-based lead scores hit the mark last week:

10/3 | Cecelia

“This was perfect. This is the perfect customer to go after and CC was excellent as being persistent and getting him on the phone, even after ghosting us the first time.”

10/3 | Tyler

10/5 | Nathan

“Company fits our target list, the person was the right title for us and they came into meeting prepared. We received great notes from Nathan which helped us prepare for the meeting.”