memoryBlue Insights 11/13/2023
Below is the memoryBlue weekly bulletin, delivering sales development insights every Monday to our entire slate of high-tech clients. The updates span all six memoryBlue offices, encompassing 175+ sales development campaigns and 300+ SDRs working relentlessly to generate net new revenue for these businesses.
This week we’re highlighting an SDR who has seamlessly integrated himself into his client’s team and announce the final winner of our Call Competition!
Notable Numbers
- 27,249 -Total number of connections with prospects (CWP) last month. This is a ~12% increase compared to the total number of CWPs in September.
- 116,757 – Total number of cold emails sent out last month. This is a ~12% increase compared to the total number of emails sent out in September.
- 62% -Percent of meetings occurred YTD. This is tracking similarly with our rate of meetings occurred this time last year.
Highlight of the Week
Working as an outsourced SDR means your success is contingent on your ability to sell a client’s product or service. While this may sound straightforward, it is anything but when a client has a super intricate software or an elaborate service. However, we hire SDRs like Evan who can rise to the occasion. He learned, understood, and then proceeded to sell his cybersecurity client’s complex technology within a quick ramp up time like an absolute professional!
He’s even been referred to as a “Jedi” by his client for both developing and executing a results driven outbound campaign to Fortune 500 companies. So what have his results looked like? A 600% increase in highly qualified pipeline with 40% of them progressing to viable opportunities!
Weekly Training
Week 8 – Best Call
Congratulations to SDR Ray on winning the final week of our internal call competition, focused on the best best overall call! After breaking down all the critical parts of a cold call each week, Ray did an excellent job at seamlessly bringing them all together!
From leading with curiosity in his discovery to closing with conviction, his call skillfully demonstrated the purpose that every part of a cold call plays when trying to not only book a meeting, but connect with a prospect.
Lead Scores
These client-based lead scores hit the mark last week:
11/10 | Nik
“Great use of time – DM on call – ideal fit – opp identified immediately and demo is scheduled”
11/7 | Jose
11/6 | Dana
“Dana scores again! This was a great convo and we’re continuing our talks. They have high assets and do lots of grant making, so they need our solution – GO DANA!”
