memoryBlue Insights 11/14/22
Below is the memoryBlue weekly bulletin, delivering sales development insights every Monday to our entire slate of high-tech clients. The updates span all six memoryBlue offices, encompassing 175+ sales development campaigns and 300+ SDRs working relentlessly to generate net new revenue for these businesses.
We want to thank those of you who provided us with valuable feedback through our client bulletin survey. We will be working over the coming weeks to review your responses and implement changes to ensure we’re communicating as efficiently as possible.
Notable Numbers
- 367- The number of SDRs we’ve hired from Q1-Q3. This is already a 220% increase since our total number of new hires in 2021.
- 31 – The number of NPS (net promotor score) Surveys we received in October. This is a 93.75% increase since receiving 16 in September.
- 11.8%- You scored 11.8% more leads in October, compared to September. Thank you for your feedback!
Highlight of the Week
The ability to genuinely connect with a prospect can make the constant dialing, hang ups, and missed calls all worth it. Just last week, SDR Tyrell felt that satisfaction and payoff after a particularly incredible conversation with the Executive VP of a Fortune 500 company!
While the VP stated that after 35 years in the sales game, he rarely takes cold calls, Tyrell managed to keep him on the line for a whole 20-minute conversation! Tyrell perfectly implemented our Academy training by handling his objections, remaining persistent, and still maintaining a professional tone. By the end of the call, the prospect was so impressed that he asked Tyrell to give a training presentation for his entire sales team! An excellent example of how a cold call can go far beyond a stiff sales pitch, especially when you’ve been prepped with the proper training.
Spotlight on Training
Run your month or it will run you. This is the mentality that helped delivery manager Sierra Thomas excel as an SDR and therefore became the center point of her training session last Wednesday. Sierra challenged attendees to be the type of SDRs who know what pacer is before having to be told and manage to hit quota every month.
Reaching your goals is only possible when you know your numbers and stats, you predict your roadblocks and troubleshoot how to handle them, and you’re proactive about making changes when you have a bad month. This type of intentionality enables you to better understand your own strengths and weaknesses and create a personalized plan for success to keep you on track.
Lead Scores
These client-based lead scores hit the mark last week:
11/8/22 – 2:56 PM – 10/10 – Julianne
“This call was an 11. It was like winning the world series of sales calls. [The prospect] invited 4 other IT contracting leads to learn our capabilities and bring us in on future procurements.”
11/8/22 – 10:21 PM – 10/10 – Kelab
“Kelab did a great job getting [this prospect] to the table. This lead has legs and we’ve advanced it to a pricing conversation later this week.”
11/7/22 – 10:45 AM – 10/10 – Emily
“GREAT MEETING! Best one yet. I was able to get connected with about 6-8 providers and chatted directly with their internal Social Worker.”
