memoryBlue Insights 12/11/2023
Below is the memoryBlue weekly bulletin, delivering sales development insights every Monday to our entire slate of high-tech clients. The updates span all six memoryBlue offices, encompassing 175+ sales development campaigns and 300+ SDRs working relentlessly to generate net new revenue for these businesses.
This week we’re highlighting an SDR who knows how to set goals and reach them and recapping an exciting company training with Josh Braun!
Notable Numbers
- 88.3% – Hold rate for email YTD. This is on track with email’s impressive hold rate last year as well!
- 74.8% – Hold rate for LinkedIn YTD. This is tracking slightly higher than last year’s hold rate of 72.5%.
- 80.1% -Percent of meetings booked by phone YTD. This tracking slightly higher than last year’s percentage, and remains our number one source for booked meetings for yet another year!
Highlight of the Week
One of the hardest parts of sales can come down to the daily internal, battle SDRs have to face. While the ultimate goal is to serve our clients well, the day-to-day success is dependent on self-motivation and personal goal setting, with yourself being your biggest competition.
This is why we’re proud to have SDRs like Matt who has continually challenged himself to be better than he was yesterday, by setting tangible goals, to make both himself and his client proud! In fact, last week after a hard day, Matt came in the next day determined to get two meetings booked. What did he do? He booked two meetings with 320 dials and 22 CWPs, achieving a 247% hustle percentage!!
Weekly Training
We’re thrilled to spotlight our training last week with the infamous Josh Braun, hosted by our
Director of Talent Joe Trapasso! As the #1 Inside Sales “Voice”, founder of Braun Training, and host of the Inside Sales Podcast, Braun is truly an expert when it comes to outbound selling.
Needless to say, this was a remarkable opportunity for our staff to hear from such an accomplished leader in the sales space, as he shared his favorite strategies, opening lines, and out-of-the-box thinking to break through barriers and sell!
Lead Scores
These client-based lead scores hit the mark last week:
12/7 | Victoria
“[The prospect] was very knowledgeable shared lots of insights with me and tested my knowledge about other products as well. Great conversation.”
12/5 | Julian
12/4 | Liz
“This was a great lead. We spoke with the Director of Utility and Billing Supervisor, both decision makers within the organization.
