memoryBlue Insights 4/11/23
Below is the memoryBlue weekly bulletin, delivering sales development insights every Monday to our entire slate of high-tech clients. The updates span all six memoryBlue offices, encompassing 175+ sales development campaigns and 300+ SDRs working relentlessly to generate net new revenue for these businesses.
This week we commend an SDR’s determination despite an unexpected obstacle and cover an info packed training led by a couple of our sales training specialists.
Notable Numbers
- 84.6k -Total number of connections with prospects inQ1. Our SDRs work hard to scout out valuable leads, so that their hours dialing result in fruitful conversations rather than constant missed calls.
- 48- Total number of SDRs certified through our Academy training program in Q1. This is an 11.63% increase from Q4, meaning that many more highly qualified sales reps ready to serve our clients!
- 6 – Number of new additions to our Talent Team in just the last 2 weeks. As our talent team expands, we’re eager to better serve you through the exceptional candidates our talent team sources out!
Highlight of the Week
Sales is all about learning how to play with curve balls. Even when the curve ball comes in the form of a prospect cancelling your meeting just 2 minutes before it was scheduled. This was SDR Byron’s reality just a few days ago.
Instead of hanging his head in disappointment and accepting defeat, he immediately reached out to his teammates for advice. Advice that came in the form of a resounding “GET HER ON THE PHONE!”, which he didn’t hesitate to obey. By taking initiative and making the call, he learned that his prospect simply declined because of her busy schedule. This gave him the chance to explain that the limited window of time she had was actually all they needed to determine if a follow up meeting would be needed. The result? She re-accepted and hopped on the call, reopening the door of opportunities that only minutes ago Byron felt was slammed shut!
Weekly Training
Last week our attendees had the pleasure of hearing from our very own training specialists Mae Rukstalis and Ben Hunter, as they led a training on how to navigate ZoomInfo! Trainings like these are what give our SDRs the knowledge and skills to utilize resources to their fullest potential.
Mae and Ben’s session included a live run through of ZoomInfo as they gave attendees tips and tricks for list building effectively and personalizing their outreach. This will ultimately help
each SDR add value to their approach as they’re able to make their lead write-ups more customized.
Lead Scores
These client-based lead scores hit the mark last week:
4/5 | Sarah
“Sarah does an excellent job getting us leads. She is a joy to work with and very professional. I enjoy talking with her about calls, leads, and getting her thoughts.”
4/4 | Jake
“Jake found a great company for us to go after. Our discovering call went well and was a positive outcome – looking forward to a potential large client.”
4/6 | Michelle
“Michelle was extremely professional, and able to provide the prospect with a clear direction as to why and how we can help. She found the pain point of the client and passed the information over accordingly. It was an absolute pleasure.”
