memoryBlue Insights 4/17/23

Below is the memoryBlue weekly bulletin, delivering sales development insights every Monday to our entire slate of high-tech clients. The updates span all six memoryBlue offices, encompassing 175+ sales development campaigns and 300+ SDRs working relentlessly to generate net new revenue for these businesses.

This week we commend an SDR’s determination despite an unexpected obstacle and cover an info packed training led by a couple of our sales training specialists.

Notable Numbers

• 160% – Percent increase in number of Senior SDR elevations from Q4 to Q1. Once an SDR hits quota for 6 months they are eligible for this elevation and can then lead a training and write a blog on a topic relating to their time in sales!

• 7.52 – Average lead score last week. This is tracking just above our current average lead score of 7.49 this month.

• 51.06% – Percent of leads scored last week. This is tracking slightly below our overall monthly average of 56%.

Highlight of the Week

What’s the potential in a 20-month long campaign with memoryBlue? $146 million generated for your pipeline and a disqualification rate of our leads at just 17%. For one of our client’s campaigns with us, this isn’t unfulfilled potential, this is their reality. By the end of this year, they are projected to be at roughly 7x their return of investment!

Getting to experience this kind of payoff and success alongside a client is just as rewarding for us as it for them. It’s these kinds of campaigns that attest to the hard work and dedication that we guarantee our SDRs will bring to your team.

Weekly Training

Nick Hadad, a DM in our HQ office, covered a training on the lead write-up. This organizes critical information about each lead, ensuring that our SDRs are properly preparing their client for every meeting and maximizing the campaign’s success!

Nick’s training emphasized the way lead write-ups can serve as an SDR’s digital footprint allowing them to thoroughly communicate with their client and prep their AE. However, these marks won’t be met, unless every component of the lead write-up is implemented effectively. This is why Nick not only unpacked the “why” behind them, but the “how”, including organizing them by the 5 W’s backed up by research, a unique value proposition, and proper grammar and formatting!

Lead Scores

These client-based lead scores hit the mark last week:

4/12 | Thomas

“Amazing lead, if we land this one it’ll be 3x our average ARR for a client! Even the prospect said nice work [about Thomas] on the phone after ending the call.”

4/10 | Sydney

“Very good company, very good contact who has many technologies within environment that we work nicely with. Wants to participate in a demo for next step. Nice job Sydney.”

4/11 | Vismay

“Perfect timing catching the prospect at this time. He’s a person with the problem we solve, with enough of the title to get it done.”