memoryBlue Insights 5/1/23

Below is the memoryBlue weekly bulletin, delivering sales development insights every Monday to our entire slate of high-tech clients. The updates span all six memoryBlue offices, encompassing 175+ sales development campaigns and 300+ SDRs working relentlessly to generate net new revenue for these businesses.

This week we put the spotlight on an SDR’s impressive influence on their client’s pipeline and recap DM Dan Redznak’s training on how to effectively close out a cold call.

Notable Numbers

• 16 – Number of SDRs who joined our Alumni Network in April. Our Alumni Network is made up of mB SDRs who have fulfilled their contact, been hired out by a client, or were placed through our Rising Stars Program!

• 64.2% – Our hold rate percentage in April. This tracked above our overall percentage of 61.3% YTD.

• 84.6% – Email’s hold rate percentage in April. This tracked similarly to previous months, with email remaining our strongest source for occurred meetings.

Highlight of the Week

Our SDRs are equipped to do far more than cold call. They are trained and mentored to diligently prep their clients for the meetings they book and ultimately help to generate pipeline! SDR Jay has done just that.

Since being assigned to her campaign, Jay has served as a seamless extension for her client’s sales efforts through her supportive collaboration and relentless hard work on the phone. However, she hasn’t just earned a spotlight for her actions, but for her results. In just four months, Jay managed to source a deal that was worth $46k. It’s incredible to see the fruition of her hard work in her client’s pipeline efforts so quickly!

Weekly Training

This past Wednesday, Delivery Manager Dan Redznak led a training packed with the information and tools to help our SDRs nail their next cold call close and make the most out of every conversation!

Dan discussed the critical timing of the close, while also unpacking every key component to include to make it strong, well-rounded, and valuable to the prospect. From discussing strategies like restating the prospect’s pain points and creating urgency within the conversation to emphasizing the importance of the small details like a meeting’s date and time, Dan’s training covered all the bases.

Lead Scores

These client-based lead scores hit the mark last week:

4/24 | Abdullah

“Abdul did a great job setting this up. Customer was well engaged going into the meeting and all information provided by Abdul was 100% accurate.”

4/26 | Toni

“Perfect lead. Right person with a prioritized business need for our services, and a mandate to get it done this year.”

4/27 | Michael

“Michael did a great job identifying a key executive who is new to the role and was interested in reviewing what we have to offer since he is actively looking to make an organization-wide purchase. All of the key information was there.”