memoryBlue Insights 5/22/23
Below is the memoryBlue weekly bulletin, delivering sales development insights every Monday to our entire slate of high-tech clients. The updates span all six memoryBlue offices, encompassing 175+ sales development campaigns and 300+ SDRs working relentlessly to generate net new revenue for these businesses.
This week we announce an upcoming conference we have the pleasure of sponsoring and continue covering our “Best Close” Competition.
Notable Numbers
- 7.5 – Average Lead score last week.Our average lead score has been tracking steadily from Q4 to Q1.
- 82.26% – Percent of meetings booked by phone call MTD. This is tracking slightly above our last month’s percentage and continues to be our greatest source of meetings for clients.
- 10.17% – Percent of meetings booked by email MTD.While our meetings booked by email tend to have a higher hold rate, we still source many more meetings through phone calls, proving that cold calling isn’t dead!
Conference Sponsor
We are excited to announce that we will be a sponsor at the upcoming Forrester B2B Summit in Austin,
Texas from June 4th to June 7th. This year’s conference will be addressing the rapidly changing landscape within B2B sales and how we can align our key functions around driving customer and buyer value to fuel business growth.
With so many phenomenal leaders and company sponsors in the B2B marketing and sales space attending this conference, it is sure to be a productive time for expanding our knowledge and networking within this industry. If your company is planning to attend, please don’t hesitate to reach out to us and stop by our booth while you’re there!
We’ll also be hosting a happy hour that Monday (6/4) at Las Perlas from 7-8:30 PM and would love to see you there! If you plan to come, feel free to RSVP here.
Weekly Training
Our “Best Close” Competition is still underway as a fun change from our usual weekly training sessions. Sales Training Specialist Mae Rukstalis, continued the competition by breaking the participants into teams to then analyze each call and vote on who should make it to the top.
Allowing our trainees to be a part of the voting process for our training competitions has been a phenomenal way for them to think critically about their calls and sales strategies, while being able to learn from both the strengths and weaknesses of their peers. We’re excited to continue the competition this week and see who has best implemented our rock-solid strategies for closing a call and booking a meeting!
Lead Scores
These client-based lead scores hit the mark last week:
5/16 | Blaine
“Awesome call! Blaine did a fantastic job sending insights prior to the meeting and setting the expectations with the contact regarding what the meeting would entail.”
5/18 | Julia
“Julia is a true hunter. The contact was the right person to move forward with the sales cycle. Good discovery leads to a demo and deeper dive, post NDA. This was a good discovery call.”
5/17 | Connor
“CJ did an awesome job setting up a meeting with a valid contact at a company I have been pursuing for a number of years.”
