memoryBlue Insights 9/25/2023

Below is the memoryBlue weekly bulletin, delivering sales development insights every Monday to our entire slate of high-tech clients. The updates span all six memoryBlue offices, encompassing 175+ sales development campaigns and 300+ SDRs working relentlessly to generate net new revenue for these businesses.

This week we’re excited to highlight an SDR who is making major waves for her clients and announce our first winner in our annual Call Competition!

Notable Numbers

• 78.87% – Percent of meetings booked by phone this month. This is tracking slightly below last month’s percentage of 82.82%, but still remains our strongest source for meetings. 

• 12.80% – Percent of meetings booked by email this month. This is tracking similarly to last month’s percentage of 12.80%. 

• 90% – Our hold rate percentage for email last month. While emailing isn’t our primary way of sourcing meetings, we are thrilled to have such success with occurring meetings booked through it.

Highlight of the Week

A big shoutout to SDR Keira as she has already done an excellent job proving her ability to secure fruitful and productive meetings for not just one client, but two!

In just under three months, Keira has sourced:

• Three immediate opportunities valued at $180k for her client in work management tech
• An enterprise opportunity of $1 million for her customer tech client

While sales is known to require a lot of time and patience, Keira has perfectly demonstrated how quickly our clients’ pipelines can grow when they have our SDRs spending their time scouting out the ideal target companies and speaking with the right high-level POCs!

Weekly Training

Our company-wide Call Competition has officially kicked off, and our SDRs are already bringing their A game! This first week, our SDRs were specifically being judged on their introduction and opening statements, a crucial step to set the tone for a productive cold call.

We’re thrilled to shoutout SDR Ray for not only winning the best call for last week, but also being named the the best intro and opening statement at memoryBlue! It’s incredibly rewarding for us to see SDRs like Ray put their mB training to use and subsequently play such a major role in the success of their client campaign.

Lead Scores

These client-based lead scores hit the mark last week:

9/22 | Mason

“This type of persona and company is exactly the type of individual that we should be going after. If mB got us more of these leads, it would be absolutely amazing.”

9/22 | Marquis

9/19 | Niko 

“Niko did a great job prompting the hand off during the call and showing engagement at the end of the call by recapping the conversation and stating action steps. This was a strong lead with potential to generate a large volume of business.”