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The Sales Development Blog

Your place for the latest scoop on sales trends, techniques, and career advice.

Sales failures decoded: memoryBlue’s proven blueprint

Let’s be real—sales isn’t for the faint of heart. You’re dialing, getting ghosted, facing rejection, and then waking up to do it all over again. It’s no wonder so many people stumble out of the gate and never make it. But here’s the thing: it doesn’t have to be that way.

At memoryBlue, we’ve spent over 20 years turning green sales rookies into seasoned pros, and along the way, we’ve learned a thing or two about why salespeople fail—and how to stop it. If you’re struggling in sales, it’s not because you lack potential. It’s because you weren’t set up for success. And if you’re thinking of getting into sales, this is the blueprint to avoid failure.

Let’s break it down.

1. They don’t have a strong foundation

Sales isn’t magic—it’s a skill. And like any skill, you need to practice the basics before you can excel. Yet, so many people enter the field without learning the fundamentals.

The memoryBlue difference: At memoryBlue Academy, we drill the essentials. Objection handling? Check. Effective prospecting? You bet. Communication skills? All day. That’s why our graduates hit quota three times faster than the industry average.

2. They’re paralyzed by rejection

Sales is full of “no’s.” If you can’t bounce back from them, you’re toast.

The memoryBlue difference: Our training builds resilience from day one. Take Justin Primm, one of our Phenom Award winners. He hit 181% of his quota in just his second quarter. Why? Because he learned to treat every “no” as a step toward a “yes”.

3. Marketing and Sales aren’t aligned

If marketing and sales aren’t on the same page, your SDRs are set up to fail.

The memoryBlue difference: We prepare SDRs with clear targets, shared objectives, and templates to align everyone. By the time our SDRs join a team, they’re ready to hit the ground running.

4. They’re in the wrong role

Imagine joining a company only to realize you’re not a fit. It’s frustrating—and all too common.

The memoryBlue difference: We place SDRs with top-notch clients where they work as part of the team. If there’s a match, they get hired. Until then, they have memoryBlue as their home base, with all the support they need to grow.

5. They don’t see a path forward

Nobody wants to stay stuck in the same role forever.

The memoryBlue difference: Our Rising Stars program changes the game. Most alumni achieve leadership roles in less than 18 months. You don’t just learn here—you launch.

6. They struggle with prospecting

Let’s face it: salespeople who can’t prospect don’t last.

The memoryBlue difference: Our SDRs master the art of building pipelines. With real-world scenarios and coaching baked into their daily routine, they don’t just learn prospecting—they live it.

7. They can’t handle feedback

Growth requires feedback, but many salespeople resist it.

The memoryBlue difference: Feedback is in our DNA. Every SDR gets coaching and actionable insights to help them level up fast.

8. They lack mentorship

Sales can be lonely without someone to guide you.

The memoryBlue difference: We pair SDRs with mentors who’ve been there, done that. It’s not just guidance—it’s a lifeline. Over 85% of our alumni say mentorship was the key to their success.

9. They burn out

High pressure, no support—that’s a recipe for burnout.

The memoryBlue difference: Our SDRs have the best of both worlds: they feel like part of their client’s team, but they also know they’ve got memoryBlue in their corner.

10. They miss out on opportunities

Many salespeople never get exposed to different industries or roles.

The memoryBlue difference: We give our SDRs a front-row seat to industries like SaaS, cybersecurity, and more. They don’t just do the work—they learn where they want to go next.


The bottom line

Here’s the truth: sales careers don’t fail—support systems fail sales careers. At memoryBlue, we don’t just train people; we build careers, one SDR at a time. That’s why our Alumni network is 1200+ strong, of which 900 were placed by us in accounts with the remaining taking their experience to the next level in new business areas. They remain part of our story and often give back by mentoring current SDRs and hiring memoryBlue talent for their teams.

Our Rising Stars program is another key to success, with most participants advancing to leadership positions in less than 18 months. It’s proof that our formula works—not just for launching careers but for accelerating them.

And we don’t wait for great talent to find us. Our recruiting team actively identifies motivated individuals who are ready to excel. Through initiatives like our campus outreach programs and specialized internship tracks we ensure that the next generation of sales leaders starts here.

So, if you’re serious about launching a sales career, ask yourself: do you have the right foundation? Because at memoryBlue, we’ll make sure the answer is always yes.

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