When precision meets partnership: How memoryBlue delivers for Qualpay

A niche market, a unique challenge

At memoryBlue, there’s nothing we love more than seeing our clients succeed—especially when that success is driven by precision, collaboration and repeatable, measurable results. A perfect example? Our ongoing partnership with Qualpay, a leading payments platform targeting the highly specialized market of fuel and propane delivery companies.

Before working with us, Qualpay faced a common challenge: maintaining consistent lead flow beyond their busy trade-show seasons. Their first attempt at outsourcing didn’t give them the results they wanted—way too many meetings but not enough quality.

Things quickly improved when Qualpay teamed up with memoryBlue.

We focused from day one on precision targeting, carefully crafting our outreach strategy to reach the right decision-makers within niche, relationship-driven companies. Our dedicated SDRs didn’t just aim for volume—they proactively qualified each prospect, skillfully navigated objections, and ensured every meeting was genuinely worthwhile.

As the Delivery Manager for Qualpay, I think about every aspect of our relationship: the SDRs we place with them, the targets we set, daily performance metrics, and our long-term strategy. It makes me incredibly proud when it all comes together…and the results speak for themselves:

• memoryBlue became Qualpay’s number-one source of new clients within a year
• We generated $244 million pipeline and delivered $115 million in closed revenue
• Our lead/meeting quality was consistently high (as scored by their AEs), averaging a score of 9.3 out of 10

But the story doesn’t end there. Our approach isn’t just about short-term wins—it’s about building lasting partnerships that continue to grow over time. Qualpay’s success has been so impactful that they’re now replicating our proven method in new market verticals, starting with waste management.

That’s what we mean by true partnership: precision targeting, relentless focus on conversions, and long-term growth. We’re proud of the Qualpay story—not just because it demonstrates our approach works, but because it’s exactly how we believe partnerships should feel: collaborative, results-focused and continuously evolving.

Ready to find out how memoryBlue can help you? Read the whole Qualpay story here, and let’s connect!