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Lead Generation Services

As a business leader, you recognize the importance – and complexity – of building your company by attracting new clients. Why not leave the heavy lifting to us? memoryBlue provides expert lead generation services designed to bring home tangible results even in today’s competitive environment. Let’s discuss how our B2B lead generation services can help you reach your sales and revenue goals.

Work With Lead Generation Experts

  • Inc. 5000 10x Honoree
  • America's Fastest Growing Private Companies

A Team Dedicated to Your Growth

Thousands of B2B tech and software companies have partnered with memoryBlue to supercharge their lead generation efforts since our formation in 2002. The business climate is constantly evolving, but keeping up with this changing landscape is something memoryBlue excels at. We’re always building on our expertise and pride ourselves on being a leading provider of lead generation services for tech vendors across the globe.

Lead generation services are often used by businesses that want to expand their customer base or explore new markets. With multilingual teams and a global presence, we facilitate seamless communication and build trust, driving conversion rates and accelerating growth within the desired markets. By outsourcing lead generation, companies can save valuable time and resources that would otherwise be spent on training and managing an internal team. You’ll have access to an expertly trained team of sales professionals, a database of contacts and an impressive tech stack. It’s highly flexible, allowing for a faster allocation of resources in response to market conditions.

Success by the numbers:
  • 450+

    Current SDRS

  • 2000+

    CLIENTS SERVED

  • 20+

    YEARS IN BUSINESS

What is Outbound Lead Generation?

Outbound lead generation is the process of reaching out to potential customers or clients proactively rather than waiting for them to come to you. This involves identifying and researching potential prospects before using outbound sales activities to initiate contact, including emails, phone calls and social media outreach.

An outsourced lead generation program can be particularly effective for B2B companies where sales teams often need to reach out to decision-makers at other companies to initiate the sales process. 

Lead Generation Services

Our Lead Generation Services in Five Steps

Our lead generation services have been meticulously designed to deliver results and accelerate growth. Below are some of the steps we use to generate leads on behalf of B2B vendors worldwide:

  1. Identify the Target Audience: The first step in successful lead generation is to define and identify your ideal customer. This involves researching your target market, understanding their needs and pain points and developing buyer personas that represent this customer base.
  2. Generating and Qualifying Leads: Once we’ve defined your target audience, the next step is to generate leads based on this established customer profile using a multi-touchpoint, multi-channel approach. Understanding that not all leads are created equal, we focus our efforts on those most likely to convert into paying customers. Qualifying leads involves evaluating the potential client’s level of interest, fit with your business and readiness to buy.
  3. Nurture Leads: After identifying and qualifying leads, the next step is to nurture them through the sales funnel. This includes providing valuable resources that engage your leads and staying in regular contact with them using various outreach methods.
  4. Convert Leads: As your leads progress through the sales funnel, our goal is to convert them into paying customers. This may involve a combination of sales tactics, such as demos, consultations or negotiations, along with ongoing relationship-building efforts.
  5. Measure Results: Finally, measuring the effectiveness of our outsourced lead generation services is vital to identify areas for improvement and optimize the sales process. We track key performance indicators (KPIs) such as conversion rates, customer acquisition costs and lifetime customer value to help us understand how what your ideal customer best engages with.

Key Challenges that Lead Generation Services Can Help With

In today’s busy business landscape, it’s no secret that securing quality leads is essential for revenue growth. However, there are various challenges along the way, from identifying qualified prospects to navigating evolving market demands. This is where lead generation services step in, offering tailored solutions to address these obstacles head-on.

You’re Struggling to Break Into New Markets

Entering new geographic or demographic markets can feel like starting from scratch. With a global presence and a multilingual team, our lead generation services can bridge the gap and ensure a smoother, successful market entry. Our teams understand the local nuances and preferences of different regions, ensuring your value proposition resonates with the new audience.

You Can’t Find Qualified Leads

Are you struggling to find leads that actually convert? Lead generation teams specialize in identifying and nurturing qualified prospects, focusing on quality leads more likely to engage with your value proposition. Our lead generation teams target individuals or businesses that match your ideal customer profile, ensuring they focus their efforts on quality leads with the highest conversion potential.

You Don’t Have the Resources to Match Demand

Scaling your sales efforts to meet growing demand can be challenging, particularly for those with smaller teams or limited resources. Outsourced lead generation services act as an extension of your team, providing the tools, skillset and expertise needed to generate leads at a larger scale. This allows you to maintain momentum and grow your customer base without the additional associated with expanding your in-house team, such as recruitment, management and tech enablement. 

You’re Experiencing Low Conversion Rates

If your leads aren’t converting into paying customers, it’s a clear sign that something in the funnel isn’t being executed correctly. Outsourced lead generation services not only focus on attracting quality leads but also converting them effectively, ensuring each stage of the customer journey is designed to improve conversion rates.

You Can’t Keep Up with Evolving Customer Expectations

Customer expectations and needs are constantly evolving, so staying ahead of the curve is essential in building brand trust and loyalty. This requires a deep understanding of market trends and challenges. Outsourced lead generation teams are immersed in the industry, ensuring they are constantly adopting new technologies, strategies and techniques to help you stay at the forefront of competition.

Our clients expect big results — and we deliver.

  • B2B Lead Generation Services for Couchbase
  • B2B Sales Consulting for Blackboard
  • Outsourced B2B Sales for Cloudera
  • B2B Tech Sales for Box
  • SDR Sales for Evident.IO
  • Outsourced Sales Services for Security 8

Results-Driven Lead Generation Services from memoryBlue

lead generation outsourced sales

One of the key challenges with outbound lead generation is getting the attention of potential prospects who may be bombarded with similar outreach from competitors. memoryBlue’s lead generation services can help you cut through the clutter by taking a well-planned and targeted approach that incorporates personalized messaging and resonates with your target audience. As your skilled outbound lead generation team, we’ll help you navigate these challenges while successfully generating new leads and sales opportunities. Contact us today and discover how we can help you accelerate your lead generation efforts.

lead generation outsourced sales

Frequently Asked Questions About Outbound Lead Generation Services

We’ve answered some of the commonly asked questions about our outbound lead generation services. Please get in touch if you’d like more information on any of the services we provide.

What types of businesses benefit from outsourcing lead generation?

Businesses of all sizes and in almost any industry can benefit from lead generation services. Whether you’re a small startup looking to establish a customer base or a large enterprise seeking to expand your market reach, lead generation can be tailored to meet your specific needs and objectives. Here at memoryBlue, we only work with high-tech B2B firms. Please get in touch to find out more.

Is outsourcing lead generation cost-effective?

Outsourcing lead generation is highly cost-effective, particularly when compared to the cost of recruiting, managing and enabling an in-house team. By outsourcing to a team of lead generation experts, businesses can benefit from a fully trained team, targeted strategies and the latest tools, meaning you can get started significantly quicker while saving money.

How do you measure the success of lead generation campaigns?

The success of lead generation campaigns is typically measured using metrics such as lead quantity, lead quality, conversion rates, cost per lead, and ROI.

Are lead generation agencies worth it?

Yes, particularly if you are struggling to meet demand, allocate resources/budget, convert leads or build an internal team. You’ll have access to a team of sales professionals who are well-versed in lead generation and conversion without having to worry about training, development and fluctuating demand.

Can lead generation services be customized to my business needs?

Absolutely. Here at memoryBlue, we don’t believe in a ‘one-size-fits-all’ approach to lead generation. We tailor our strategies to align with your business goals, pain points, target audience, and industry.

What sets memoryBlue's lead generation services apart?

memoryBlue stands out with over 20 years of invaluable experience, having successfully assisted over 2000 B2B tech vendors in accelerating their lead generation efforts. Our seasoned team is dedicated to understanding your business, employing industry best practices, and leveraging innovative approaches for effective lead generation.

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