Lead Generation Services

As a business leader, you recognize the importance – and complexity – of building your company by attracting new clients. Why not leave the heavy lifting to us? memoryBlue provides expert lead generation services designed to bring home tangible results even in today’s competitive environment. Let’s discuss how our B2B lead generation services can help you reach your sales and revenue goals.

Work With Lead Generation Experts

  • Inc. 5000 10x Honoree
  • America's Fastest Growing Private Companies

The Power of 20+ Years of Lead Generation Services

Thousands of B2B tech and software companies have partnered with memoryBlue to supercharge their lead generation efforts since our formation in 2002.

The business climate is constantly evolving, but keeping up with this changing landscape is something memoryBlue excels at. We’re always building on our expertise and pride ourselves on being a leading provider of lead generation services for tech vendors across the globe.

We’ve developed training programs that give our sales development representatives (SDRs) the expertise they need to adapt lead generation services to each organization’s sales plan, pain points and goals. A one-size-fits-all approach never works, which is why our programs are fully tailored and customized to find the best possible solution for your business.

Success by the numbers:
  • 450+

    Current SDRS

  • 2000+

    CLIENTS SERVED

  • 20+

    YEARS IN BUSINESS

What is Outbound Lead Generation?

Outbound lead generation is the process of reaching out to potential customers or clients proactively rather than waiting for them to come to you. This involves identifying and researching potential prospects using various methods to initiate contact with them.

This approach can be particularly effective for B2B companies, where sales teams often need to reach out to decision-makers at other companies to initiate the sales process. Lead generation services are typically used by businesses who want to expand their customer base or explore new markets, as it allows them to actively seek out and engage with potential customers who may not have otherwise found them. 

By outsourcing lead generation, companies save valuable time and resources that would otherwise be spent on training and managing an internal team. You’ll have access to an expertly trained team of sales professionals and an impressive tech stack. It’s highly flexible, allowing for a faster allocation of resources in response to market conditions. 

Lead Generation Services

Our Lead Generation Services in Five Steps

Our lead generation services have been meticulously designed to deliver results and accelerate growth. Below are some of the steps we use to generate leads on behalf of B2B vendors worldwide:

  1. Identify the Target Audience: The first step in successful lead generation is to define and identify your ideal customer. This involves researching your target market, understanding their needs and pain points and developing buyer personas that represent this customer base.
  2. Generating and Qualifying Leads: Once we’ve defined your target audience, the next step is to generate leads based on this established customer profile using a multi-touchpoint, multi-channel approach. Understanding that not all leads are created equal, we focus our efforts on those most likely to convert into paying customers. Qualifying leads involves evaluating the potential client’s level of interest, fit with your business and readiness to buy.
  3. Nurture Leads: After identifying and qualifying leads, the next step is to nurture them through the sales funnel. This includes providing valuable resources that engage your leads and staying in regular contact with them using various outreach methods.
  4. Convert Leads: As your leads progress through the sales funnel, our goal is to convert them into paying customers. This may involve a combination of sales tactics, such as demos, consultations or negotiations, along with ongoing relationship-building efforts.
  5. Measure Results: Finally, measuring the effectiveness of our outsourced lead generation services is vital to identify areas for improvement and optimize the sales process. We track key performance indicators (KPIs) such as conversion rates, customer acquisition costs and lifetime customer value to help us understand how what your ideal customer best engages with.

Benefits of Outsourcing Lead Generation Services

First and foremost, outsourcing lead generation services allows companies to leverage the expertise of professionals skilled in generating leads who have a proven track record of success. These teams are equipped with an impressive tech stack as well as the skillset needed to produce high-quality leads. This can help businesses save time and resources that would otherwise be spent on in-house training and development.

Additionally, lead generation services can help businesses scale their sales efforts more efficiently, allowing them to access a larger pool of potential customers and reach a wider audience. Outsourcing can also help enterprises improve their lead quality, as outsourced providers often have access to advanced technologies, tools and databases that can help identify and qualify leads more effectively.

Finally, lead generation services can be more cost-effective than hiring a dedicated in-house sales team. Businesses only pay for the services they need and can upscale or downscale their resources to suit market demand.

Our clients expect big results — and we deliver.

  • B2B Lead Generation Services for Couchbase
  • B2B Sales Consulting for Blackboard
  • Outsourced B2B Sales for Cloudera
  • B2B Tech Sales for Box
  • SDR Sales for Evident.IO
  • Outsourced Sales Services for Security 8

How Outsourcing Lead Generation Works

memoryBlue uses various technologies and sales techniques to identify potential clients, build genuine relationships with them and close deals. As one of the most trusted lead generation companies, we have the best workforce armed with the right tools to bring the right customers to your doorstep. Here are some of the resources we use to facilitate lead generation:

  • Advertising
  • Email Marketing
  • Social Media
  • Automation Software
  • Outbound Sales Outreach

Results-Driven Lead Generation Services from memoryBlue

lead generation outsourced sales

One of the key challenges with outbound lead generation is getting the attention of potential prospects who may be bombarded with similar outreach from competitors. memoryBlue’s lead generation services can help you cut through the clutter by taking a well-planned and targeted approach that incorporates personalized messaging and resonates with your target audience. As your skilled outbound lead generation team, we’ll help you navigate these challenges while successfully generating new leads and sales opportunities. Contact us today and discover how we can help you accelerate your lead generation efforts.

lead generation outsourced sales

Frequently Asked Questions About Lead Generation Services

We’ve answered some of the commonly-asked questions about our lead generation services. Please get in touch if you’d like more information on any of the services we provide.

What Types of Businesses Benefit From Outsourcing Lead Generation?

Any business that relies on generating new leads or customers can benefit from outsourcing lead generation. However, we work specifically with B2B tech and software vendors.

How Do You Measure the Success of Outbound Lead Generation?

Measuring the success of lead generation services involves tracking factors like the number of generated leads, conversion rates, cost per lead, and campaign return on investment (ROI). Setting clear goals and metrics from the start and regularly assessing results is crucial.

What Are the Benefits of Using Lead Generation Services?

Using outsourced lead generation services provides several benefits for businesses, including increased brand awareness, higher quality leads, improved lead conversion rates and a higher return on investment (ROI) for lead generation campaigns. Lead generation services can also help businesses save time and resources by outsourcing their lead generation efforts to experts in the field.

How Do I Get Started with memoryBlue's Lead Generation Services?

Getting started is simple. Reach out to us through our contact form to schedule a consultation with our sales team. Here, we’ll discuss your needs, pain points and potential strategies to further create a customized plan tailored to drive your business’s lead generation success.

Can Lead Generation Services be Customized to My Business Needs?

Absolutely. Here at memoryBlue, we don’t believe in a ‘one-size-fits-all’ approach to lead generation. We tailor our strategies to align with your business goals, pain points, target audience, and industry.

What Sets memoryBlue's Lead Generation Services Apart?

memoryBlue stands out with over 20 years of invaluable experience, having successfully assisted over 2000 B2B tech vendors in accelerating their lead generation efforts. Our seasoned team is dedicated to understanding your business, employing industry best practices, and leveraging innovative approaches for effective lead generation.

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