memoryBlue Strengthens Leadership Team with Appointment of Glenn Haertel as Chief Revenue Officer
Veteran Executive Joins memoryBlue to Lead Sales and Channels, Taking the Lead as a Global Sales Powerhouse Following Successful Operatix Acquisition
TYSONS, Va., May 22, 2025 — memoryBlue, a global leader in outsourced sales and marketing services, announced today the appointment of Glenn Haertel as its new Chief Revenue Officer. Haertel, a seasoned executive with over 25 years of experience driving revenue growth and operational excellence, joins memoryBlue to lead the company’s next phase of growth.
In his role, Glenn will spearhead the expansion and acceleration of memoryBlue’s sales initiatives, leveraging the company’s proven SMART model—Sales, Marketing, Academy, Recruiting and Technology—to deliver unparalleled results for clients worldwide.
“Glenn’s extensive background in building high-performance sales teams and results-driven go-to-market strategies is exactly what we need as we scale globally,” said Aurelien Mottier, President of memoryBlue. “Glenn’s track record aligns with memoryBlue’s mission of delivering exceptional results to customers and nurturing top-tier sales talent.”
Prior to joining memoryBlue, Glenn held senior leadership positions at Displaydata, Factor 8 and Blacklidge, where he consistently built teams and delivered revenue growth.
“I am thrilled to join memoryBlue during such an exciting period,” said Glenn Haertel. “memoryBlue stands out with an incredible base of very happy customers, a uniquely delivered suite of services and our secret sauce…a group of genuinely dedicated people doing great things every day. I’m eager to build on this strong foundation to drive continued growth and success.”
The company’s unique combination of targeted selling strategy, use of AI for personalized outreach and comprehensive training has solidified its position as a global market leader in outsourced sales, marketing and recruiting services.
About memoryBlue
memoryBlue is a global sales development firm that gives high-tech companies the ability to launch and grow revenue through expertly crafted outbound sales and marketing services. Following its acquisition of Operatix, memoryBlue has become a global powerhouse, with nine offices worldwide, support for 30+ languages, a vast alumni network and thousands of dedicated sales professionals for hire.
Leveraging deep industry expertise, a proven track record in outsourced sales, and a data-driven approach anchored by their SMART methodology (Sales, Marketing, Academy, Recruiting, and Technology), memoryBlue helps companies efficiently scale revenue—whether they’re launching new products, expanding into new markets, pivoting strategically, or optimizing existing sales processes. For customer reviews, visit G2. To learn more, book a meeting.