memoryBlue Insights 1/23/2023
Below is the memoryBlue weekly bulletin, delivering sales development insights every Monday to our entire slate of high-tech clients. The updates span all six memoryBlue offices, encompassing 175+ sales development campaigns and 300+ SDRs working relentlessly to generate net new revenue for these businesses.
This week we’re excited to give a spotlight on our Denver office’s hustle and recap an info-packed training on list-building.
Notable Numbers
- 11.15% – Total percent increase in our hold rate across phone calls, emails, and LinkedIn from 2022 to 2023!
- 89.3% -Email’s hold rate percentage last FY. This is tracking similarly to 2022, and while not our main mode of prospecting, continues to generate the highest hold rate.
- 80.01% -Percent of meetings booked by phone call this past FY. This is tracking slightly above our overall percentage in 2022 and continues to be our main source of meetings.
Highlight of the Week
Denver has started the year off strong with a collective office hustle of
80.89%! This percentage is based off of more than just meetings booked. While that is the ultimate goal for our clients, our hustle equation also recognizes the amount of phone calls an SDR is making as well as the amount of conversations they’re having with prospects.
This has been an incredible tool to get a more accurate and wholistic measure of our team’s productivity, while also keeping SDRs feeling accomplished and motivated to continue hustling even when calls are being dropped and meetings aren’t being accepted. A big congratulations to our Denver office for significantly increasing their hustle percentage this month to ensure their clients are being served well in the new year!
Weekly Training
While list-building can be a more monotonous task, it is a crucial step to reach success as an SDR. For this reason, Sales Training Specialist Hannah Fitzpatrick led a training centered on how to focus on quality over quantity to ensure that time spent list-building is strategic, organized, and productive.
From discussing red flags that may indicate needed improvement in the quality of their lists to leading breakout activities to put these new tactics into action, this training left all our SDRs more than ready to effectively build out new and improved prospect lists that are best suited for their clients.
Lead Scores
These client-based lead scores hit the mark last week:
1/18 | Liam
1/18 | Eric
1/19 | Javier
“Javi’s persistence was key in reaching [this prospect]. Javi was able to find out that he was snowed in at his house and tracked him down – captive audience!”
