memoryBlue Insights 10/16/2023
Below is the memoryBlue weekly bulletin, delivering sales development insights every Monday to our entire slate of high-tech clients. The updates span all six memoryBlue offices, encompassing 175+ sales development campaigns and 300+ SDRs working relentlessly to generate net new revenue for these businesses.
This week we’re highlighting two SDRs who proved their ability to handle high-stakes tasks and announce the winner from week four of our Call Competition!
Notable Numbers
- 74.7% – Percentage of leads scored in Q3. Thank you to all our clients for taking such an active role in providing quality feedback last quarter. Please continue to do so, so we can finish this year strong!
- 1,281 – Total number of leads with a score of 10 in Q3. This is tracking similarly with Q2. We are determined to continue to provide well-qualified leads in Q4 and increase the number of 10s you receive as we finish the year!
- 89.8% -Hold rate percentage for email in Q3. We’re thrilled to see the success in our carefully crafted email cadences!
Highlight of the Week
The SDR role may be considered entry-level, but the impact our SDRs have had on our clients and the level of responsibility they are entrusted with goes far beyond the textbook definition of “entry-level”. SDRs Joyce and Jimmy are two SDRs who have particularly proven their ability to rise to the occasion of managing high-level tasks and get the job done!
With one of our largest clients in the health tech space currently holding their biggest conference of the year, Joyce
and Jimmy were entrusted with all of the outreach for the event. By utilizing their incredible skills in prospect outreach, engagement, and follow-up, they have already confirmed 70+ registrants for their client’s demos, dinners, and group events!
Weekly Training
SDR Joyce is truly on fire after not only serving her client well, but also winning week 4 of our call competition! This past week was all about differentiation; the value-adding portion of the call.
Rather than simply laundry-listing benefits and features of our client’s product or service to prospects, this is about connecting the dots between their need and our client’s value. Congratulations to Joyce for exemplifying this perfectly as she teed up her client’s value and ROI in a relevant way that connected with the prospect!
Lead Scores
These client-based lead scores hit the mark last week:
10/13 | Joe
“Joe did a very good job in getting the meeting, in communicating with me in advance so I could have a call plan in mind and we accomplished our objective to secure a demo.”
10/11 | Gabby
10/11 | Kelvin
“Kelvin did a fantastic job organizing the call and creating expectations ahead of an introduction, which greatly benefited the overall conversation.”
