memoryBlue Insights 10/23/2023

Below is the memoryBlue weekly bulletin, delivering sales development insights every Monday to our entire slate of high-tech clients. The updates span all six memoryBlue offices, encompassing 175+ sales development campaigns and 300+ SDRs working relentlessly to generate net new revenue for these businesses.

This week we’re highlighting an SDR sourced opportunity, with a great deal of potential, and announce the winner of week 5 of our call competition!

Notable Numbers

• 82.27% – Percentage of meetings booked by phone call MTD. 

• 12.54% – Percent of meetings booked by email MTD.

• 5.30% – Percent of meetings booked by LinkedIn MTD.

Highlight of the Week

Here at memoryBlue we recognize that an expertly sourced opportunity, doesn’t just mean one closed deal for your company. It can mean major growth for your start up, a new logo in your clientele, or even your first chance to sell into a new vertical.

With this being said, we push our SDRs to source potential deals that can have these lasting effects on your company. A big shoutout to SDR Cole for doing just that for his client in the audio technology space and sourcing an opportunity that has resulted in a $24k ARR deal! Beyond the deal value, Cole’s client has already recognized the wonderful opportunity that this will be to get their foot in the door at a big software company!

Weekly Training

Congratulations to SDR Luke for being named the winner of week 5 of our call competition centered on closing! While you can’t properly close without the pre-work at the beginning of the call, you also can’t succeed as an SDR without the ability to bring it home at the end of the call and secure a meeting.

Luke did an excellent job of executing the closing strategies we emphasize as a company that specializes in sales development. While closing can often be a point where SDRs choke under pressure, Luke took it in stride with an assertiveness and a necessary attention to detail and logistics!

Lead Scores

These client-based lead scores hit the mark last week:

10/16 | Brady

“Great job Brady! [The prospect] is a senior level person within a health tech company and is at the level we need to target.”

10/18 | Max

10/18 | Megan

“Great connecting with a decision maker/champion and qualifying in advance of the call. Great use of time!!”