memoryBlue Insights 6/12/23

Below is the memoryBlue weekly bulletin, delivering sales development insights every Monday to our entire slate of high-tech clients. The updates span all six memoryBlue offices, encompassing 175+ sales development campaigns and 300+ SDRs working relentlessly to generate net new revenue for these businesses.

This week we cover both a vastly successful client partnership thus far and an exciting company-wide power hour competition!

Notable Numbers

• 12.58% – Percent increase in number of dials from April to May.While the summertime is infamous for slowing down, our sales team is not letting that decrease your pipeline by spending more time dialing!

• 8.23% – Percent increase in meetings booked from April to May. As our dials have increased, it’s encouraging to see the subsequent increase in number of meetings booked for our clients.

• 85% – Email hold rate percentage YTD.This is tracking similarly to last year and continues to be a highly secured way to lock down new leads.

Highlight of the Week

After we closed a major deal with an IT Tech Com company back in December, DM Rane Jackson stepped up and has led all three of his SDRs on the account to victory. While only having signed with us 6-months ago, SDRs Caitlin, Pol, and Tanner have collectively helped to build up $7.1 million dollars in their pipeline! 

Additionally, just last week our Austin office had the pleasure of hosting them for the day, and right on cue SDR Caitlin managed to book two meetings that afternoon! It was truly a pleasure to be able to celebrate a successful day and a successful six months with them in person and continue to nurture such a fruitful partnership.

Weekly Training

Last week, the pressure was on for everyone to bring their A-game as we ran an all-company POWER HOUR with each team competing to earn the most points. These competitions are always an amazing way for us to bring in some fresh energy to the office and some fast results!

Our point system was strategically designed to favor connections with prospects and booked meetings the most, while still giving a small number of points to all efforts of outreach! In this way, our goal is to give that extra push of motivation for the ultimate goal of booking a meeting, while also still recognizing the value in LinkedIn messaging and email campaigning as a means of planting seeds for potential payoff in the future.

Lead Scores

These client-based lead scores hit the mark last week:

6/6 | Ethan

“GREAT lead. They actually need to switch systems and are using a system we commonly replace. The contact is the DM. Timeline is next year and it is great to meet him now and work with him on preliminary stuff. Ethan knocked it out of the park.”

6/6 | Kaleigh

“Great job as always from Kaleigh! Worth noting this customer was handpicked by an AE and sent to nurture after a full cycle and she was able to book a meeting that resulted in an opp that’s already very close to stage 2.”

6/5 | Victoria

“Prospect was vetted very well, great fit. Right from the jump we were able to discuss training needs + solutions.”