memoryBlue Insights 7/3/2023
Below is the memoryBlue weekly bulletin, delivering sales development insights every Monday to our entire slate of high-tech clients. The updates span all six memoryBlue offices, encompassing 175+ sales development campaigns and 300+ SDRs working relentlessly to generate net new revenue for these businesses.
This week we’re thrilled to be highlighting an SDR who continues to be a perfect model of what we envisioned for our clients when creating our business model!
Notable Numbers
- 2 – Percent of leads scored MTD.This is about a 18.21% decrease since May. Please prioritize scoring each of our leads so we can continue to serve you as best as possible or adjust our approach as needed.
- 62 – Total number of Academy certified hustlers in Q2. This is a 55% increase from Q1 and we’re eager to see that many more SDRs serve our clients well!
- 8 – Average lead score in our San Jose office in Q2. A special highlight for our CA SDRs hustling hard to increase their average score by 11% this quarter.
Highlight of the Week
As an outsourced sales firm, our entire focus is on developing world-class sales teams, filling our client’s pipeline, and ultimately helping each client grow. With this being said we not only wanted to highlight SDR Joyce for her hard work sourcing qualified leads for her client, but also thank her for perfectly exemplifying what memoryBlue is all about!
To give a small picture into Joyce’s tenure at memoryBlue, she just hit her 12th month of quota attainment! However, her success as an SDR hasn’t just impacted her own career trajectory, but has majorly influenced the trajectory of her client in health care tech. Since Joyce started working with them last year, they hit their 2022 sales goal and are now over halfway toward their yearly sales goal, with Joyce having sourced $2M dollars of revenue for 2023! Our main POC at her client’s company has now dubbed her the “Most Impactful SDR” that’s been on the campaign for the four years they’ve been a memoryBlue client!
Weekly Training
Entering any work industry can be a daunting task, but being thrown into phone 
calls with high up decision makers as an entry-level SDR is especially intimidating. Thankfully our Academy team is no stranger to this challenge and held a company-wide training last week on how to hold your own when speaking with decision makers!
Senior Sales Training Specialist Ben Hunter first walked through tactics for getting them on the phone as reaching the ideal prospect is half the battle. However, he then spent a good chunk of time breaking down strategies to keep them on the phone and have effective conversations once they’ve been reached, while playing some excellent calls as examples.
Lead Scores
These client-based lead scores hit the mark last week:
6/27 | Breanden
“Here’s what Kevin, the prospect, had to say about Breanden: ‘Kudos to Breanden because that man is a polite, persistent pest. He’s doing his job, so good job Breanden. I need to hire people like you, dude.'”
6/29 | Nick
“Nick did an excellent job setting up this call as well as facilitating it. The lead has been looking at other vendors and we got the call in time to discuss our solution. That’s how you get hired out by your client.”
6/27 | Stanley
“Best lead so far! Great use case, plenty of pain, a One Stop center which is the best fit for our technology, and a demo scheduled on the call. As good as it can get, more of these!”
