memoryBlue Insights 8/29/22

Below is the memoryBlue weekly bulletin, delivering sales development insights every Monday to our entire slate of high-tech clients. The updates span all six memoryBlue offices, encompassing 175+ sales development campaigns and 300+ SDRs working relentlessly to generate net new revenue for these businesses.

Here at memoryBlue, an SDR’s work is not only a reflection of themselves, but of our company. They are responsible for fulfilling our promise to provide each client with driven and well-trained SDRs, while serving as an exemplary representation of the sales training our company is built upon.

This week, we discuss an SDR who took that responsibility in stride and a training session centered on how to go the extra mile as an SDR.

Notable Numbers

• 78% – The percentage of meetings booked by phone call last week. We’ve been hovering around an average of 77% booked by call this year.

• 69.7% – The average hold rate for LinkedIn booked leads this year. A best-in-class hold rate is 70% or higher.

Highlight of the Week

Ann Vuong hit the ground running when she began as an SDR at the end of June. After just two months, Vuong has already booked 29 meetings for her client in AI technology services, with four more opportunities in the pipeline.

However, as we touched on last week, an SDR’s focus shouldn’t solely be on booking the meeting but should look forward to the potential that each meeting possesses. Vuong already had the chance to see that potential come to fruition as one of her meetings resulted in a $33k closed deal. This is the payoff that keeps memoryBlue SDRs motivated to continue providing valuable work that not only benefits them, but continues to uphold our company’s mission.

If this is what two months looks like for Vuong, we can’t wait to see where else her career takes her in the coming months.

Spotlight on Training

Last week, Academy Facilitator Kenji Christopher led a training on how to go above and beyond as an SDR. From setting meaningful goals to learning how to evaluate trends and data, his training session laid the groundwork for success.

He shared topics to look out for during conversations, specific tactics to stay organized, and demonstrated how personalized an SDR can be. He reminded trainees that everyone has their own journey and to focus on how you can improve daily rather than falling into the trap of comparison.

Lead Scores

These client-based lead scores hit the mark last week:

08/25/22 – 12:32 PM – 10/10 – Sarah

“Sarah did a great job at uncovering information that helped me prepare for the introductory call.”

08/24/22 – 12:57 PM – 10/10 – Connor

“Discovery completed across all five questions. Good information and actions for the contact to engage. Good avenues of approach for follow up.”

08/25/22 – 12:53 PM – 10/10 – Joyce

“Quality lead for an account that had previously ghosted us. Auto-close.”

SDRs: A Walking Testimony

While working for a company that specializes in sales, memoryBlue SDRs are more than sales representatives. They have the unique opportunity to serve as a walking testimony for the services our clients provide.

Each SDR is proof that our company is built upon time-intensive training that we see benefit both our clients and ourselves. This mentality ensures that memoryBlue SDRs go into each phone call and conversation with the desire to prove that our learning methods not only can but will yield our clients lasting results.