memoryBlue Insights 9/18/2023

Below is the memoryBlue weekly bulletin, delivering sales development insights every Monday to our entire slate of high-tech clients. The updates span all six memoryBlue offices, encompassing 175+ sales development campaigns and 300+ SDRs working relentlessly to generate net new revenue for these businesses.

This week we’re excited to highlight some breakout trainings that ran in our Denver office as well as the kickoff of our highly anticipated call competition!

Notable Numbers

• 59.26% – Percent Increase in the Number of our Academy Certified SDRs from July to August. We are continuing to fill our Prospecting Principles course with highly-qualified and motivated SDRs prepped to serve our wide range of clientele. 

• 11.11% – Percent Increase in the Number of SDRs hired out by their client from Q2 to Q3 TD. It’s rewarding to see the success of our sales development initiatives and mB Academy trainings amongst both our SDRs and our clients!

• 30.95% – Percent of SDRs hired out by their client or placed through our Rising Stars Program in Q3 TD. We not only support the development of our SDRs during their time with us, but also seeks to set them up for success beyond their mB contract!

Highlight of the Week

After their Friday afternoon blitz, the management team in our Denver office ran a series of breakout trainings to keep the productivity high and give refreshers on some key sales skills and strategies!

The Breakout Trainings:

Dan Koch (Delivery Manager) – Picture Painting & Closing

Thomas Lewis (Delivery Manager) – Navigating SDR/AE relationships for more Strategic Outreach

Julia Fitzgerald (Managing Director) – Omni Channel Best Practices

Mike French (Delivery Manager) – Objection handling

While it’s tempting to start mentally checking out on a Friday afternoon, this training initiative is just one example of how our employees continue to hustle on their client campaigns up until the time they clock out.

Weekly Training

Last week our Director of Academy Michelle Galatis had the pleasure of announcing our upcoming eight week sales competition! Each week there will be a different area of focus by which our sales training team will judge the top SDR calls.

Our Wednesday trainings will then include call reviews and live feedback to help our SDRs learn from each other’s examples and improve for the next week of the competition! We’re so excited to see the ways in which this will motivate our SDRs to refine their sales training techniques and enhance their communication skills while working for their clients!

Lead Scores

These client-based lead scores hit the mark last week:

9/11 | Jennifer

“Well qualified lead. The contact, was exactly the right person to speak with about our products and services based on what questions he asked and info he provided.”

9/14 | Anthony

9/13 | Ethan

“This lead was qualified really well. From the need, to the pain points, and their knowledge of [our company].”