mB Academy: Sales training that accelerates performance

The challenge

Even the most talented sales reps can stall without the right foundation. Too often, companies face challenges like:

• New hires get product training but not the sales skills to prospect, handle objections and build trust
• Long ramp times that delay quota attainment and slow pipeline growth
• Sales managers lacking structured enablement programs to coach consistently
• Teams that need to upskill but don’t have the resources or curriculum to do it effectively

The result: sales reps lose confidence, opportunities are missed and revenue targets get harder to hit.

The memoryBlue Academy advantage

The memoryBlue Academy provides immersive, hands-on sales training that turns potential into performance. Whether you’re onboarding new talent or developing seasoned reps, we go beyond theory with structured programs that build real-world selling skills. Participants leave with the confidence, techniques and playbooks to succeed in today’s competitive sales environment.

We use this Academy every day to continuously train and upskill our 650+ SDRs. And even if you already have an in-house sales team, you can still leverage the Academy without building training from scratch. After 20+ years of doing this, we’ve refined programs that are proven to shorten ramp time, improve quota attainment and help managers coach more effectively.

Examples of training we deliver:

	New hire onboarding Ramp new sales reps quickly with fundamentals like prospecting, objection handling and closing for next steps.
	Management training Equip sales managers with tools and techniques to coach effectively, benchmark rep performance and improve overall team results.

Prospecting Principles cohort Our flagship four-day bootcamp plus five weeks of coaching that builds lasting prospecting skills, supported by playbooks, templates and live role play.

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	Custom playbooks Tailored sales guides that align with your ICP, messaging and sales process so training sticks in the field.
	Advanced sales coaching Refine skills for experienced reps with data-driven prospecting, account-based selling and advanced objection handling.

How it works

	Foundation first — Core principles like list building, objection handling and impactful communication
	Hands-on application — Daily call practice with coaching, peer feedback and mock-call technology that simulates real buyer conversations
	Advanced tactics — Data-driven prospecting, account-based selling and strategic objection handling, supported by AI-driven recommendations to personalize outreach
	Results that stick — Benchmarked performance to ensure ramp, quota attainment and deal velocity improve measurably

Why memoryBlue

Learn more about memoryBlue academy services

For more than 20 years, we’ve trained thousands of SDRs and sales professionals in the B2B tech sector. Academy graduates hit quota three times faster than industry averages and 89% of participants achieve quota in their first month.

Whether you need to continuously upskill SDRs, train sales managers, or onboard new hires, the Academy gives you proven training programs without the cost and complexity of building your own.

Let’s train your sales team for success

Invest in your team, invest in your future. Contact memoryBlue Academy today to learn more about our turn-key training packages or reserve seats in our next class.