The Prospecting Principles program is designed to give sales reps, managers and aspiring leaders the foundational skills and hands-on practice needed to succeed in B2B or B2C sales. This structured course goes beyond theory with immersive exercises, live call coaching and repeatable strategies that build confidence and accelerate results.
Program format
- Four-day bootcamp: Half-day sessions led by experienced facilitators with role plays, call practice and guided discussion.
- Five weekly foundations sessions: Each week builds on bootcamp lessons using participants’ real calls. Facilitators provide feedback and coaching tied to core sales principles.
- Six weekly reports: Benchmarked results, progress updates and coaching notes shared with participants and managers.
Curriculum highlights
- List building strategies
- Discovering pain and need
- Effective questioning
- Working with gatekeepers
- Objection handling
- Impactful emails and voicemails
- Closing for next steps
Proven outcomes
- 3x faster ramp time compared to industry averages
- 89% of graduates hit quota in their first month
- Confidence and skills that stick long after the program ends
Tuition and enrollment
The program is $1,500 per seat, limited to 20 participants per cohort. Tuition includes a comprehensive playbook, call templates and ongoing one-on-one and group coaching.