Tech sales has historically been viewed as a male-dominated industry, but the path forward is being shaped by the women who continue to step into the field, build successful careers, and create opportunities for the people coming up behind them.
In Episode 2 of Dialed In, memoryBlue highlights the stories of women leaders who found their way into tech sales, built meaningful careers, and helped shape the next generation of sales talent. Through their experiences, the episode explores career growth, mentorship, representation, and the importance of creating space for women to lead.
Watch Dialed In Episode 2 here.
Finding an Unexpected Path into Tech Sales
For many people, a career in tech sales is not always part of the original plan.
In Episode 2, Kelsie Edmonds, Senior Managing Director at memoryBlue, shares that she studied speech therapy at James Madison University and had not initially considered sales as a career path. But as friends began moving into the DC area and exploring opportunities in tech sales, she started to see the potential for a strong, rewarding career.
That opportunity became even more compelling when she walked through the doors at memoryBlue. Seeing women in the office, interacting with candidates, and being present in the environment helped her picture herself there. In an industry where representation matters, that early experience made an impact.
Her story is a reminder that sometimes the best career paths are the ones you do not expect. What matters is finding an environment that recognizes potential, invests in development, and gives people the opportunity to grow.
Building Confidence Through Opportunity
One of the most powerful parts of a career at memoryBlue is the level of exposure employees receive early on.
As an SDR, employees are not just learning sales theory. They are speaking with executives, understanding business goals, learning how companies think about growth, and gaining firsthand experience in the technology industry.
For early-career professionals, that kind of access can be career-changing. Speaking with Chief Revenue Officers, Heads of Sales, and other business leaders helps SDRs develop confidence, business acumen, and a deeper understanding of how sales teams operate.
Episode 2 emphasizes that this experience is available to everyone who steps through memoryBlue’s doors. Whether someone studied sales, pre-med, speech therapy, or something completely different, memoryBlue provides a pathway to build transferable skills and grow into a successful career.
Throwing the Ladder Back Down
A central theme of Episode 2 is mentorship.
Kelsie shares a lesson she learned through a women in sales leadership program: it is okay to climb the ladder, but do not forget to throw that ladder back down to the person behind you.
That idea comes to life through the story of Jordyn Abraham’s leadership journey. After building a strong track record as a Delivery Manager, Jordyn was given the opportunity to move across the country and step into a Managing Director role in Seattle.
It was a big move, both personally and professionally. But with mentorship, trust, and support, she was able to step into the challenge, lead the office, and help it become one of the fastest-growing offices in the company.
Her story shows what can happen when leaders recognize potential and give people the room to grow into it.
Creating Space for Women to Lead
Episode 2 also speaks directly to the importance of creating space for women in leadership.
It is not enough to encourage women to pursue sales. Leaders also have to create environments where women feel heard, seen, supported, and empowered to take on leadership opportunities.
That includes recognizing talent even when someone may not be the loudest voice in the room. It means paying attention to performance, leadership qualities, mentorship ability, and the way people show up for their teams.
For women in sales, having a voice matters. But for leaders, creating the space for that voice matters just as much.
Leading by Example
The episode also highlights what it means to be a role model in sales leadership.
For Jordyn Abraham, being a female leader means setting an example not only for other women in the office, but for anyone who may feel like they have obstacles standing in the way of their success. Her leadership philosophy centers on understanding the people on her team, leading with consistency, and showing through action what it means to be committed to the work.
That kind of leadership has a ripple effect. When employees see someone who has grown within the company, taken on new challenges, and succeeded in a leadership role, it makes their own goals feel more possible.
The Future of Women in Sales
While progress has been made, Episode 2 is honest about the fact that there is still work to do. Sales remains a male-dominated field in many ways, and women can still face moments where they feel overlooked.
But the way forward is clear: more women pursuing careers in sales, more leaders creating opportunities, and more companies investing in the training, mentorship, and development needed to support long-term success.
At memoryBlue, that mission is part of the culture. By helping early-career professionals build confidence, gain experience, and grow into leadership roles, memoryBlue continues to show what is possible when potential is recognized and developed.
Get Dialed In
Dialed In Episode 2 is a powerful look at the women helping shape the future of tech sales at memoryBlue. From unexpected career paths to leadership growth, mentorship, and representation, the episode shows how opportunity and support can turn potential into impact.
Whether you are considering a career in tech sales, looking for a company that invests in growth, or hoping to see more women lead in the industry, this episode is worth the watch.
